Impacts of positive electrtonic-words-of-mouth on consumerse' continuance intention, statisfaction and brand loyalty in Islamic insurance (takaful) of generation Y
Takaful industry has been established in Malaysia since the 80's yet people even Muslims chose conventional insurance as the growth of Takaful industry is lower compared to conventional insurance. Thus, the most suitable method to settle this issue is to transform Takaful's marketing strat...
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| Format: | Thesis |
| Language: | English English |
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2018
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| Online Access: | https://eprints.ums.edu.my/id/eprint/38656/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/38656/2/FULLTEXT.pdf |