Impacts of positive electrtonic-words-of-mouth on consumerse' continuance intention, statisfaction and brand loyalty in Islamic insurance (takaful) of generation Y

Takaful industry has been established in Malaysia since the 80's yet people even Muslims chose conventional insurance as the growth of Takaful industry is lower compared to conventional insurance. Thus, the most suitable method to settle this issue is to transform Takaful's marketing strat...

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Detalhes bibliográficos
Autor principal: Mohd Anas Mentoh
Formato: Tese
Idioma:English
English
Publicado em: 2018
Assuntos:
Acesso em linha:https://eprints.ums.edu.my/id/eprint/38656/1/24%20PAGES.pdf
https://eprints.ums.edu.my/id/eprint/38656/2/FULLTEXT.pdf

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