Factors influencing young consumers buying intention through mobile apps
This study was about the factors that influence young consumers intention towards buying through mobile apps. Due to the integration of mobile phone in everyday life, mobile phone has become part of the living style. Riding along with the advancement of mobile phone is the development of mobile appl...
Main Author: | Cliff Rayner Insok |
---|---|
Format: | Thesis |
Language: | English English |
Published: |
2016
|
Online Access: | https://eprints.ums.edu.my/id/eprint/38779/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/38779/2/FULLTEXT.pdf |
Similar Items
-
Ingredients that may influence consumer intention towards buying organic product /
by: Tan, Ke Jun, et al.
Published: (2012) -
Mobile app impulsive buying: A situational factors dataset analysis
by: Santi Budiman, et al.
Published: (2023-10-01) -
Factors Influencing the Decision to Buy Green Products among Young Consumers in an Emerging Country
by: I Made Sukresna, et al.
Published: (2024-01-01) -
Determinants of consumers’ purchase intention to buy smartphones online
by: Mohammed Julfikar Ali, et al.
Published: (2022-05-01) -
YOUNG CONSUMERS AS GROUP BUYING SERVICES’ CUSTOMERS
by: Edyta Rudawska
Published: (2013-12-01)