Online Impulse Buying: Investigating the Role of E-Commerce Attributes, Customer Motivation, and Urge to Buy Impulsively
Online impulse buying is shaped by both external e-commerce factors and individual psychological intricacies. Thus, it is vital to comprehend the interplay between external e-commerce factors and individual psychological intricacies, providing insights essential for developing effective strategies i...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Behavioral Science Research Institute, Srinakharinwirot University
2024
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/38915/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/38915/2/FULL%20TEXT.pdf |