The determinant factors of consumers green product purchase intention in Sabah : The moderating roles of premium price and environmental advertising
The past decades are witness to numerous environmental disasters and events in which they threaten both human life and environment in which 30-40 percent of it contributed by the unhealthy consumers’ behavior consumption pattern. Despite this fact, insufficient information related to green purchase...
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| Format: | Thesis |
| Language: | English English |
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2014
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| Online Access: | https://eprints.ums.edu.my/id/eprint/38933/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/38933/2/FULLTEXT.pdf |