The Determinant of Acceptance and Awareness of Takaful in East Malaysia

Purpose: The purpose of this study is aiming to investigating the level of Takaful acceptance and awareness among people in Sandakan, Sabah. It focuses on the relationships among attitude, awareness subjective norm and perceived behavioral control. Design: The study used four attributes of Theory of...

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Autors principals: Arlan, Muhamad Afiq, Mohamad Azmi Abdullah
Format: Article
Idioma:English
English
Publicat: International Association of Islamic Banks Karachi, Pakistan 2024
Matèries:
Accés en línia:https://eprints.ums.edu.my/id/eprint/39013/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/39013/2/FULL%20TEXT.pdf
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author Arlan
Muhamad Afiq
Mohamad Azmi Abdullah
author_facet Arlan
Muhamad Afiq
Mohamad Azmi Abdullah
author_sort Arlan
collection UMS
description Purpose: The purpose of this study is aiming to investigating the level of Takaful acceptance and awareness among people in Sandakan, Sabah. It focuses on the relationships among attitude, awareness subjective norm and perceived behavioral control. Design: The study used four attributes of Theory of Perceived Behavior (TPB), namely, attitude, awareness, subjective norms, and perceived behavioral control to analyze takaful acceptance. A total of 134 questionnaires were distributed among the participants of the study. The survey was conducted in Sandakan, Sabah. The theoretical model of TPB theory was tested using multiple regression. Findings: The study found that that attitude, awareness, and subjective norm are the factors that influenced the acceptance of Takaful while perceived behavioral control does not show A positive relationship. Originality/value: The research offers a knowledge of the elements influencing the acceptance of Takaful. Crucially, it provides information for organising Islamic insurance products as well. The study's limitations, policy ramifications, and future research directions are given.
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spelling ums.eprints-390132024-07-04T06:04:35Z https://eprints.ums.edu.my/id/eprint/39013/ The Determinant of Acceptance and Awareness of Takaful in East Malaysia Arlan Muhamad Afiq Mohamad Azmi Abdullah HG8011-9999 Insurance Purpose: The purpose of this study is aiming to investigating the level of Takaful acceptance and awareness among people in Sandakan, Sabah. It focuses on the relationships among attitude, awareness subjective norm and perceived behavioral control. Design: The study used four attributes of Theory of Perceived Behavior (TPB), namely, attitude, awareness, subjective norms, and perceived behavioral control to analyze takaful acceptance. A total of 134 questionnaires were distributed among the participants of the study. The survey was conducted in Sandakan, Sabah. The theoretical model of TPB theory was tested using multiple regression. Findings: The study found that that attitude, awareness, and subjective norm are the factors that influenced the acceptance of Takaful while perceived behavioral control does not show A positive relationship. Originality/value: The research offers a knowledge of the elements influencing the acceptance of Takaful. Crucially, it provides information for organising Islamic insurance products as well. The study's limitations, policy ramifications, and future research directions are given. International Association of Islamic Banks Karachi, Pakistan 2024 Article NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/39013/1/ABSTRACT.pdf text en https://eprints.ums.edu.my/id/eprint/39013/2/FULL%20TEXT.pdf Arlan and Muhamad Afiq and Mohamad Azmi Abdullah (2024) The Determinant of Acceptance and Awareness of Takaful in East Malaysia. Journal of Islamic Banking and Finance, 41 (1). pp. 51-71. ISSN 1814-8042
spellingShingle HG8011-9999 Insurance
Arlan
Muhamad Afiq
Mohamad Azmi Abdullah
The Determinant of Acceptance and Awareness of Takaful in East Malaysia
title The Determinant of Acceptance and Awareness of Takaful in East Malaysia
title_full The Determinant of Acceptance and Awareness of Takaful in East Malaysia
title_fullStr The Determinant of Acceptance and Awareness of Takaful in East Malaysia
title_full_unstemmed The Determinant of Acceptance and Awareness of Takaful in East Malaysia
title_short The Determinant of Acceptance and Awareness of Takaful in East Malaysia
title_sort determinant of acceptance and awareness of takaful in east malaysia
topic HG8011-9999 Insurance
url https://eprints.ums.edu.my/id/eprint/39013/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/39013/2/FULL%20TEXT.pdf
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