The Determinant of Acceptance and Awareness of Takaful in East Malaysia
Purpose: The purpose of this study is aiming to investigating the level of Takaful acceptance and awareness among people in Sandakan, Sabah. It focuses on the relationships among attitude, awareness subjective norm and perceived behavioral control. Design: The study used four attributes of Theory of...
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Format: | Article |
Idioma: | English English |
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International Association of Islamic Banks Karachi, Pakistan
2024
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Accés en línia: | https://eprints.ums.edu.my/id/eprint/39013/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/39013/2/FULL%20TEXT.pdf |
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author | Arlan Muhamad Afiq Mohamad Azmi Abdullah |
author_facet | Arlan Muhamad Afiq Mohamad Azmi Abdullah |
author_sort | Arlan |
collection | UMS |
description | Purpose: The purpose of this study is aiming to investigating the level of Takaful acceptance and awareness among people in Sandakan, Sabah. It focuses on the relationships among attitude, awareness subjective norm and perceived behavioral control. Design: The study used four attributes of Theory of Perceived Behavior (TPB), namely, attitude, awareness, subjective norms, and perceived behavioral control to analyze takaful acceptance. A total of 134 questionnaires were distributed among the participants of the study. The survey was conducted in Sandakan, Sabah. The theoretical model of TPB theory was tested using multiple regression. Findings: The study found that that attitude, awareness, and subjective norm are the factors that influenced the acceptance of Takaful while perceived behavioral control does not show A positive relationship. Originality/value: The research offers a knowledge of the elements influencing the acceptance of Takaful. Crucially, it provides information for organising Islamic insurance products as well. The study's limitations, policy ramifications, and future research directions are given. |
first_indexed | 2024-09-24T00:49:56Z |
format | Article |
id | ums.eprints-39013 |
institution | Universiti Malaysia Sabah |
language | English English |
last_indexed | 2024-09-24T00:49:56Z |
publishDate | 2024 |
publisher | International Association of Islamic Banks Karachi, Pakistan |
record_format | dspace |
spelling | ums.eprints-390132024-07-04T06:04:35Z https://eprints.ums.edu.my/id/eprint/39013/ The Determinant of Acceptance and Awareness of Takaful in East Malaysia Arlan Muhamad Afiq Mohamad Azmi Abdullah HG8011-9999 Insurance Purpose: The purpose of this study is aiming to investigating the level of Takaful acceptance and awareness among people in Sandakan, Sabah. It focuses on the relationships among attitude, awareness subjective norm and perceived behavioral control. Design: The study used four attributes of Theory of Perceived Behavior (TPB), namely, attitude, awareness, subjective norms, and perceived behavioral control to analyze takaful acceptance. A total of 134 questionnaires were distributed among the participants of the study. The survey was conducted in Sandakan, Sabah. The theoretical model of TPB theory was tested using multiple regression. Findings: The study found that that attitude, awareness, and subjective norm are the factors that influenced the acceptance of Takaful while perceived behavioral control does not show A positive relationship. Originality/value: The research offers a knowledge of the elements influencing the acceptance of Takaful. Crucially, it provides information for organising Islamic insurance products as well. The study's limitations, policy ramifications, and future research directions are given. International Association of Islamic Banks Karachi, Pakistan 2024 Article NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/39013/1/ABSTRACT.pdf text en https://eprints.ums.edu.my/id/eprint/39013/2/FULL%20TEXT.pdf Arlan and Muhamad Afiq and Mohamad Azmi Abdullah (2024) The Determinant of Acceptance and Awareness of Takaful in East Malaysia. Journal of Islamic Banking and Finance, 41 (1). pp. 51-71. ISSN 1814-8042 |
spellingShingle | HG8011-9999 Insurance Arlan Muhamad Afiq Mohamad Azmi Abdullah The Determinant of Acceptance and Awareness of Takaful in East Malaysia |
title | The Determinant of Acceptance and Awareness of Takaful in East Malaysia |
title_full | The Determinant of Acceptance and Awareness of Takaful in East Malaysia |
title_fullStr | The Determinant of Acceptance and Awareness of Takaful in East Malaysia |
title_full_unstemmed | The Determinant of Acceptance and Awareness of Takaful in East Malaysia |
title_short | The Determinant of Acceptance and Awareness of Takaful in East Malaysia |
title_sort | determinant of acceptance and awareness of takaful in east malaysia |
topic | HG8011-9999 Insurance |
url | https://eprints.ums.edu.my/id/eprint/39013/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/39013/2/FULL%20TEXT.pdf |
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