Exploring the driving factors behind traditional food entrepreneurs in Sabah and Selangor
This study explores the key factors influencing local entrepreneurs in Sabah and Selangor states in selling traditional food. Twenty (20) informants from various business categories are identified and interviewed using a qualitative method. The transcript interview is being analysed to develop code...
| Main Authors: | , , , |
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| Format: | Proceedings |
| Language: | English English |
| Published: |
AMER ABRA cE-Baby e-International Publishing House, Ltd
2024
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/39025/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/39025/2/FULL%20TEXT.pdf |