A Pilot Study on the Opportunities and Challenges among SME Tourism in the Heritage Food Industry in Kota Kinabalu, Sabah
Study based on small and medium entrepreneurs (SME) shows that tourism has increased since 2019. However, the involvement of Tourism SMEs in the food heritage industry still needs to be improved. A qualitative research design was proposed to investigate the matter, and a pilot study was initiated. T...
| Main Authors: | , , , |
|---|---|
| Format: | Proceedings |
| Language: | English English |
| Published: |
Association of Malaysian Environment-Behaviour Researchers
2024
|
| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/39037/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/39037/2/FULL%20TEXT.pdf |
| _version_ | 1811136404718092288 |
|---|---|
| author | Putriku Nuraishah Khairanni Asby Adilah Md Ramli Kamarul Mizal Marzuki Teuku Afrizal Teuku Anuar |
| author_facet | Putriku Nuraishah Khairanni Asby Adilah Md Ramli Kamarul Mizal Marzuki Teuku Afrizal Teuku Anuar |
| author_sort | Putriku Nuraishah Khairanni Asby |
| collection | UMS |
| description | Study based on small and medium entrepreneurs (SME) shows that tourism has increased since 2019. However, the involvement of Tourism SMEs in the food heritage industry still needs to be improved. A qualitative research design was proposed to investigate the matter, and a pilot study was initiated. This paper aims to understand opportunities in the heritage food industry and explore the challenges. Tourism SMEs of food heritage producers are the informants to understand their business. This pilot study was done to help researchers gain first-hand experience with the settings and data collection to strengthen their confidence in executing the research. |
| first_indexed | 2024-09-24T00:49:59Z |
| format | Proceedings |
| id | ums.eprints-39037 |
| institution | Universiti Malaysia Sabah |
| language | English English |
| last_indexed | 2024-09-24T00:49:59Z |
| publishDate | 2024 |
| publisher | Association of Malaysian Environment-Behaviour Researchers |
| record_format | dspace |
| spelling | ums.eprints-390372024-07-04T06:15:17Z https://eprints.ums.edu.my/id/eprint/39037/ A Pilot Study on the Opportunities and Challenges among SME Tourism in the Heritage Food Industry in Kota Kinabalu, Sabah Putriku Nuraishah Khairanni Asby Adilah Md Ramli Kamarul Mizal Marzuki Teuku Afrizal Teuku Anuar G154.9-155.8 Travel and state. Tourism HD1401-2210 Agriculture Study based on small and medium entrepreneurs (SME) shows that tourism has increased since 2019. However, the involvement of Tourism SMEs in the food heritage industry still needs to be improved. A qualitative research design was proposed to investigate the matter, and a pilot study was initiated. This paper aims to understand opportunities in the heritage food industry and explore the challenges. Tourism SMEs of food heritage producers are the informants to understand their business. This pilot study was done to help researchers gain first-hand experience with the settings and data collection to strengthen their confidence in executing the research. Association of Malaysian Environment-Behaviour Researchers 2024 Proceedings PeerReviewed text en https://eprints.ums.edu.my/id/eprint/39037/1/ABSTRACT.pdf text en https://eprints.ums.edu.my/id/eprint/39037/2/FULL%20TEXT.pdf Putriku Nuraishah Khairanni Asby and Adilah Md Ramli and Kamarul Mizal Marzuki and Teuku Afrizal Teuku Anuar (2024) A Pilot Study on the Opportunities and Challenges among SME Tourism in the Heritage Food Industry in Kota Kinabalu, Sabah. https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/5652 |
| spellingShingle | G154.9-155.8 Travel and state. Tourism HD1401-2210 Agriculture Putriku Nuraishah Khairanni Asby Adilah Md Ramli Kamarul Mizal Marzuki Teuku Afrizal Teuku Anuar A Pilot Study on the Opportunities and Challenges among SME Tourism in the Heritage Food Industry in Kota Kinabalu, Sabah |
| title | A Pilot Study on the Opportunities and Challenges among SME Tourism in the Heritage Food Industry in Kota Kinabalu, Sabah |
| title_full | A Pilot Study on the Opportunities and Challenges among SME Tourism in the Heritage Food Industry in Kota Kinabalu, Sabah |
| title_fullStr | A Pilot Study on the Opportunities and Challenges among SME Tourism in the Heritage Food Industry in Kota Kinabalu, Sabah |
| title_full_unstemmed | A Pilot Study on the Opportunities and Challenges among SME Tourism in the Heritage Food Industry in Kota Kinabalu, Sabah |
| title_short | A Pilot Study on the Opportunities and Challenges among SME Tourism in the Heritage Food Industry in Kota Kinabalu, Sabah |
| title_sort | pilot study on the opportunities and challenges among sme tourism in the heritage food industry in kota kinabalu sabah |
| topic | G154.9-155.8 Travel and state. Tourism HD1401-2210 Agriculture |
| url | https://eprints.ums.edu.my/id/eprint/39037/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/39037/2/FULL%20TEXT.pdf |
| work_keys_str_mv | AT putrikunuraishahkhairanniasby apilotstudyontheopportunitiesandchallengesamongsmetourismintheheritagefoodindustryinkotakinabalusabah AT adilahmdramli apilotstudyontheopportunitiesandchallengesamongsmetourismintheheritagefoodindustryinkotakinabalusabah AT kamarulmizalmarzuki apilotstudyontheopportunitiesandchallengesamongsmetourismintheheritagefoodindustryinkotakinabalusabah AT teukuafrizalteukuanuar apilotstudyontheopportunitiesandchallengesamongsmetourismintheheritagefoodindustryinkotakinabalusabah AT putrikunuraishahkhairanniasby pilotstudyontheopportunitiesandchallengesamongsmetourismintheheritagefoodindustryinkotakinabalusabah AT adilahmdramli pilotstudyontheopportunitiesandchallengesamongsmetourismintheheritagefoodindustryinkotakinabalusabah AT kamarulmizalmarzuki pilotstudyontheopportunitiesandchallengesamongsmetourismintheheritagefoodindustryinkotakinabalusabah AT teukuafrizalteukuanuar pilotstudyontheopportunitiesandchallengesamongsmetourismintheheritagefoodindustryinkotakinabalusabah |