Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context
This study is to identify the factors influencing Homestay customers towards eWOM intention in Information System (IS) field. As an affordable alternative accommodation that serves unique environment, Homestay deliverables are still very difficult to be evaluated among consumers. Across the continuo...
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| Format: | Thesis |
| Language: | English English |
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2016
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| Online Access: | https://eprints.ums.edu.my/id/eprint/39426/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/39426/2/FULLTEXT.pdf |
| _version_ | 1811136469929033728 |
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| author | Nur Faeza Mohd Mairat |
| author_facet | Nur Faeza Mohd Mairat |
| author_sort | Nur Faeza Mohd Mairat |
| collection | UMS |
| description | This study is to identify the factors influencing Homestay customers towards eWOM intention in Information System (IS) field. As an affordable alternative accommodation that serves unique environment, Homestay deliverables are still very difficult to be evaluated among consumers. Across the continuous demand for Homestay services, overwhelming online information causing consumers to depend on eWOM as it is easier to refine and reflect the actual quality of services. In fact, the acceleration of mobile sharing concept has permitted a splendid fast of eWOM dissemination thus influence the decision making of travelers. Therefore it is important that this study identifies the factors influencing eWOM intention in IS field to help Homestay managers dominates their market with minimal resources rather than costly and poorer results of traditional advertising. Thus this study aims to close the research gap by adopting Theory of Information System Success by Delone and Mclean (2003). In order to ensure a refined data was attained, set of questionnaires were administered to 300 random sampling populations who had experienced with Homestay website and services within the past six months. The data was analyzed using SmartPLS Version 2 M3. The results of Structural Equation Modelling (SEM) analysis shows that the a few factors influencing eWOM and it had been discovered that satisfaction mediates relationships between perceived quality and eWOM intention. |
| first_indexed | 2024-09-24T00:51:01Z |
| format | Thesis |
| id | ums.eprints-39426 |
| institution | Universiti Malaysia Sabah |
| language | English English |
| last_indexed | 2024-09-24T00:51:01Z |
| publishDate | 2016 |
| record_format | dspace |
| spelling | ums.eprints-394262024-08-05T03:00:51Z https://eprints.ums.edu.my/id/eprint/39426/ Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context Nur Faeza Mohd Mairat HF5801-6182 Advertising This study is to identify the factors influencing Homestay customers towards eWOM intention in Information System (IS) field. As an affordable alternative accommodation that serves unique environment, Homestay deliverables are still very difficult to be evaluated among consumers. Across the continuous demand for Homestay services, overwhelming online information causing consumers to depend on eWOM as it is easier to refine and reflect the actual quality of services. In fact, the acceleration of mobile sharing concept has permitted a splendid fast of eWOM dissemination thus influence the decision making of travelers. Therefore it is important that this study identifies the factors influencing eWOM intention in IS field to help Homestay managers dominates their market with minimal resources rather than costly and poorer results of traditional advertising. Thus this study aims to close the research gap by adopting Theory of Information System Success by Delone and Mclean (2003). In order to ensure a refined data was attained, set of questionnaires were administered to 300 random sampling populations who had experienced with Homestay website and services within the past six months. The data was analyzed using SmartPLS Version 2 M3. The results of Structural Equation Modelling (SEM) analysis shows that the a few factors influencing eWOM and it had been discovered that satisfaction mediates relationships between perceived quality and eWOM intention. 2016 Thesis NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/39426/1/24%20PAGES.pdf text en https://eprints.ums.edu.my/id/eprint/39426/2/FULLTEXT.pdf Nur Faeza Mohd Mairat (2016) Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context. Masters thesis, Universiti Malaysia Sabah. |
| spellingShingle | HF5801-6182 Advertising Nur Faeza Mohd Mairat Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context |
| title | Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context |
| title_full | Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context |
| title_fullStr | Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context |
| title_full_unstemmed | Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context |
| title_short | Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context |
| title_sort | factors influencing electronic word of mouth ewom intention among homestay customers information system context |
| topic | HF5801-6182 Advertising |
| url | https://eprints.ums.edu.my/id/eprint/39426/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/39426/2/FULLTEXT.pdf |
| work_keys_str_mv | AT nurfaezamohdmairat factorsinfluencingelectronicwordofmouthewomintentionamonghomestaycustomersinformationsystemcontext |