An evaluation on the image of fast food restaurants using compromisedanalytical hierarchy process: A case of Labuan, Malaysia
Restaurant image can be defined as an immediate perception that arises in the mind of the customers when the name of the restaurant is mentioned. It is reported as an important construct that influences the customer purchase decision and loyalty. Therefore, evaluating and improving restaurant image...
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| Format: | Thesis |
| Language: | English English |
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2020
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| Online Access: | https://eprints.ums.edu.my/id/eprint/40676/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/40676/2/FULLTEXT.pdf |