The Effects of Food Labelling Information on Traditional Food Purchase Intention Among Young Adults
This study aimed to determine the acceptance of traditional food and how food labelling information could influence the purchase intention of multiple young ethnic consumers. One hundred thirty-eight respondents completed a set of questionnaires as the means for data collection in this study. The ob...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Universiti Teknologi MARA
2024
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/40785/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/40785/2/FULL%20TEXT.pdf |