Unlocking the secret of nasi lemak: How food choices shape emotional experience and purchase intentions among Malaysians

This study investigates how Malaysians' emotional experiences influence their intentions to purchase nasi lemak, with food choice acting as a critical moderator. The theoretical foundation of the research is based on the Theory of Planned Behavior (TPB), which provides a framework for understan...

Ful tanımlama

Detaylı Bibliyografya
Asıl Yazarlar: Ahmad Shakani Abdullah, Ramraini Ali Hassan, Mohd Aliff Abdul Majid
Materyal Türü: Makale
Dil:English
English
Baskı/Yayın Bilgisi: AESS Publications 2024
Konular:
Online Erişim:https://eprints.ums.edu.my/id/eprint/41379/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/41379/2/FULL%20TEXT.pdf

Benzer Materyaller