Determinants to influence the actual buying behaviour to invest in unit trust fund through tpb model: Enriched with salesperson attributes
A unit trust fund is an attractive investment product that has gained much popularity in recent years. Hence, it is imperative to understand the buying behaviour for unit trust funds among investors. This study investigated the factors influencing buying behaviour for unit trust funds based on the T...
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| Format: | Thesis |
| Language: | English English |
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2023
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| Online Access: | https://eprints.ums.edu.my/id/eprint/41401/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/41401/2/FULLTEXT.pdf |