Sentiment analysis of Chinese tourists to marine tourism resource in Sabah
With the tourism industry's recovery, there is an increased demand for outbound Chinese tourists. With Chinese tourists as an important submarket in Sabah, a better understanding of Chinese tourists' perceptions of destination tourism is crucial for development. In this study, the represen...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Malaysian Journal of Social Sciences and Humanities (MJSSH)
2024
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/42103/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/42103/2/FULL%20TEXT.pdf |