The nexus of CSR and co-creation: a roadmap towards consumer loyalty
Corporate Social Responsibility (CSR) is regarded as an effort to be undertaken by the businesses to contribute towards society at large positively. The idea behind the concept of CSR is that businesses are required to pursue the notion of pro-social objectives along with economic objectives. Resear...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI
2021
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/42454/1/FULL%20TEXT.pdf |