A thematic review on using food delivery services during the pandemic: insights for the post-COVID-19 era

The food delivery service is the most typical and visible example of online-to-offline (O2O) commerce. More consumers are using food delivery services for various reasons during the COVID-19 pandemic, making this business model viral worldwide. In the post-pandemic era, offering food delivery servic...

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Main Authors: Li, Yezheng, Yao, Pinyi, Osman, Syuhaily, Zainudin, Norzalina, Sabri, Mohamad Fazli
Format: Article
Published: MDPI 2022
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author Li, Yezheng
Yao, Pinyi
Osman, Syuhaily
Zainudin, Norzalina
Sabri, Mohamad Fazli
author_facet Li, Yezheng
Yao, Pinyi
Osman, Syuhaily
Zainudin, Norzalina
Sabri, Mohamad Fazli
author_sort Li, Yezheng
collection UPM
description The food delivery service is the most typical and visible example of online-to-offline (O2O) commerce. More consumers are using food delivery services for various reasons during the COVID-19 pandemic, making this business model viral worldwide. In the post-pandemic era, offering food delivery services will become the new normal for restaurants. Although a growing number of publications have focused on consumer behavior in this issue, no review paper has addressed current research and industry trends. Thus, this paper aims to review the literature published from 2020 to the present (October 2022) on consumers’ use of food delivery services during the pandemic. A thematic review was conducted, with 40 articles searched from Scopus and Web of Science being included. Quantitative findings showed current research trends, and thematic analyses formed eight themes of factors influencing consumer behavior: (1) technical and utilitarian factors, (2) system-related attributes, (3) emotional and hedonic factors, (4) individual characteristics, (5) service quality, (6) risk-related factors, (7) social factors, and (8) food-related attributes. The paper also emphasizes COVID-19-related influences and suggests promising future research directions. The results offer insights into industry practices and starting points for future research.
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spelling upm.eprints-1004802023-11-23T08:44:10Z http://psasir.upm.edu.my/id/eprint/100480/ A thematic review on using food delivery services during the pandemic: insights for the post-COVID-19 era Li, Yezheng Yao, Pinyi Osman, Syuhaily Zainudin, Norzalina Sabri, Mohamad Fazli The food delivery service is the most typical and visible example of online-to-offline (O2O) commerce. More consumers are using food delivery services for various reasons during the COVID-19 pandemic, making this business model viral worldwide. In the post-pandemic era, offering food delivery services will become the new normal for restaurants. Although a growing number of publications have focused on consumer behavior in this issue, no review paper has addressed current research and industry trends. Thus, this paper aims to review the literature published from 2020 to the present (October 2022) on consumers’ use of food delivery services during the pandemic. A thematic review was conducted, with 40 articles searched from Scopus and Web of Science being included. Quantitative findings showed current research trends, and thematic analyses formed eight themes of factors influencing consumer behavior: (1) technical and utilitarian factors, (2) system-related attributes, (3) emotional and hedonic factors, (4) individual characteristics, (5) service quality, (6) risk-related factors, (7) social factors, and (8) food-related attributes. The paper also emphasizes COVID-19-related influences and suggests promising future research directions. The results offer insights into industry practices and starting points for future research. MDPI 2022 Article PeerReviewed Li, Yezheng and Yao, Pinyi and Osman, Syuhaily and Zainudin, Norzalina and Sabri, Mohamad Fazli (2022) A thematic review on using food delivery services during the pandemic: insights for the post-COVID-19 era. International Journal of Environmental Research and Public Health, 19 (22). art. no. 15267. pp. 1-22. ISSN 1660-4601 https://www.mdpi.com/1660-4601/19/22/15267 10.3390/ijerph192215267
spellingShingle Li, Yezheng
Yao, Pinyi
Osman, Syuhaily
Zainudin, Norzalina
Sabri, Mohamad Fazli
A thematic review on using food delivery services during the pandemic: insights for the post-COVID-19 era
title A thematic review on using food delivery services during the pandemic: insights for the post-COVID-19 era
title_full A thematic review on using food delivery services during the pandemic: insights for the post-COVID-19 era
title_fullStr A thematic review on using food delivery services during the pandemic: insights for the post-COVID-19 era
title_full_unstemmed A thematic review on using food delivery services during the pandemic: insights for the post-COVID-19 era
title_short A thematic review on using food delivery services during the pandemic: insights for the post-COVID-19 era
title_sort thematic review on using food delivery services during the pandemic insights for the post covid 19 era
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