Constructed meaning: memes on social media among Muslim youth in Malaysia
The development of communication technology today has changed the way people communicate and obtain information. Dependency on a certain type of media can be seen clearly when a crisis or tragedy happens in a country. Such dependency indirectly provides a picture of current issues that are occurring...
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| Format: | Article |
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Wolters Kluwer - Medknow Publications and Media Private Limited
2022
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| _version_ | 1796983961317015552 |
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| author | Anuar, Faizul Nizar Yusuf, Sarina Jasni, Mohd Alif |
| author_facet | Anuar, Faizul Nizar Yusuf, Sarina Jasni, Mohd Alif |
| author_sort | Anuar, Faizul Nizar |
| collection | UPM |
| description | The development of communication technology today has changed the way people communicate and obtain information. Dependency on a certain type of media can be seen clearly when a crisis or tragedy happens in a country. Such dependency indirectly provides a picture of current issues that are occurring. This study focuses on the constructed meaning of memes on social media among Muslim youths in Malaysia. Memes sharing on social media will lead to meaning construction for the reader. The objective of this study is to identify the meaning constructed after the youths read the memes. A qualitative method through focus group interview was used to explore the information in this study. The focus group interview method was conducted at three Public Institution of Higher Learning, namely Putra University Malaysia, National University of Malaysia and the University of Malaya. Students majoring in Media and Communication Studies were selected by sampling for the purpose of this study. A total of 6 group interviews were conducted, and each group consists of 4 to 5 participants. The total number of informants in this study is 29 students. The theory used as the analytical concept is the Media Dependency Theory by Ball-Rokeach and DeFleur. The results of the study found that the meaning constructed after the youths read the memes are by sharing the memes, clicking the Unlike button, ignoring the memes, commenting, just reading the comments and lodging a report to the authorities. |
| first_indexed | 2024-03-06T11:13:50Z |
| format | Article |
| id | upm.eprints-100792 |
| institution | Universiti Putra Malaysia |
| last_indexed | 2024-03-06T11:13:50Z |
| publishDate | 2022 |
| publisher | Wolters Kluwer - Medknow Publications and Media Private Limited |
| record_format | dspace |
| spelling | upm.eprints-1007922023-08-22T03:59:17Z http://psasir.upm.edu.my/id/eprint/100792/ Constructed meaning: memes on social media among Muslim youth in Malaysia Anuar, Faizul Nizar Yusuf, Sarina Jasni, Mohd Alif The development of communication technology today has changed the way people communicate and obtain information. Dependency on a certain type of media can be seen clearly when a crisis or tragedy happens in a country. Such dependency indirectly provides a picture of current issues that are occurring. This study focuses on the constructed meaning of memes on social media among Muslim youths in Malaysia. Memes sharing on social media will lead to meaning construction for the reader. The objective of this study is to identify the meaning constructed after the youths read the memes. A qualitative method through focus group interview was used to explore the information in this study. The focus group interview method was conducted at three Public Institution of Higher Learning, namely Putra University Malaysia, National University of Malaysia and the University of Malaya. Students majoring in Media and Communication Studies were selected by sampling for the purpose of this study. A total of 6 group interviews were conducted, and each group consists of 4 to 5 participants. The total number of informants in this study is 29 students. The theory used as the analytical concept is the Media Dependency Theory by Ball-Rokeach and DeFleur. The results of the study found that the meaning constructed after the youths read the memes are by sharing the memes, clicking the Unlike button, ignoring the memes, commenting, just reading the comments and lodging a report to the authorities. Wolters Kluwer - Medknow Publications and Media Private Limited 2022-12-14 Article PeerReviewed Anuar, Faizul Nizar and Yusuf, Sarina and Jasni, Mohd Alif (2022) Constructed meaning: memes on social media among Muslim youth in Malaysia. Journal of Pharmaceutical Negative Results, 13 (spec. 9). pp. 5814-5825. ISSN 0976-9234; ESSN: 2229-7723 https://www.pnrjournal.com/index.php/home/article/view/4761 10.47750/pnr.2022.13.S09.701 |
| spellingShingle | Anuar, Faizul Nizar Yusuf, Sarina Jasni, Mohd Alif Constructed meaning: memes on social media among Muslim youth in Malaysia |
| title | Constructed meaning: memes on social media among Muslim youth in Malaysia |
| title_full | Constructed meaning: memes on social media among Muslim youth in Malaysia |
| title_fullStr | Constructed meaning: memes on social media among Muslim youth in Malaysia |
| title_full_unstemmed | Constructed meaning: memes on social media among Muslim youth in Malaysia |
| title_short | Constructed meaning: memes on social media among Muslim youth in Malaysia |
| title_sort | constructed meaning memes on social media among muslim youth in malaysia |
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