Digital currency and payment innovation in the hospitality and tourism industry

This paper examined the acceptance of central bank digital currency (CBDC) as a payment method in the hospitality and tourism sectors. The characteristics of CBDC payment were discussed and the five-stage consumer adoption model served as a framework for advancing our knowledge about individuals’ ad...

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Main Authors: Kim, Jinkyung Jenny, Radic, Aleksandar, Chua, Bee-Lia, Koo, Bonhak, Han, Heesup
Format: Article
Published: Elsevier 2022
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author Kim, Jinkyung Jenny
Radic, Aleksandar
Chua, Bee-Lia
Koo, Bonhak
Han, Heesup
author_facet Kim, Jinkyung Jenny
Radic, Aleksandar
Chua, Bee-Lia
Koo, Bonhak
Han, Heesup
author_sort Kim, Jinkyung Jenny
collection UPM
description This paper examined the acceptance of central bank digital currency (CBDC) as a payment method in the hospitality and tourism sectors. The characteristics of CBDC payment were discussed and the five-stage consumer adoption model served as a framework for advancing our knowledge about individuals’ adoption process of payment innovation. In addition, this study involved consumer innovativeness as a moderating factor in the formation of consumer adoption behavior. Based on 423 responses collected from self-administrated online survey, we conducted the structural equation modeling analysis and metric invariance test. The proposed model, which incorporates innovation characteristics and the consumer adoption process, properly predicted consumer acceptance toward CBDC payment in buying hospitality and tourism products. Furthermore, the identified moderating role of consumer innovativeness in the relationships, such as one between interest and evaluation, and the other between evaluation and trial intention promoted a better understanding of the consumer adoption behavior toward payment innovation.
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institution Universiti Putra Malaysia
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spelling upm.eprints-1009662023-07-13T07:28:27Z http://psasir.upm.edu.my/id/eprint/100966/ Digital currency and payment innovation in the hospitality and tourism industry Kim, Jinkyung Jenny Radic, Aleksandar Chua, Bee-Lia Koo, Bonhak Han, Heesup This paper examined the acceptance of central bank digital currency (CBDC) as a payment method in the hospitality and tourism sectors. The characteristics of CBDC payment were discussed and the five-stage consumer adoption model served as a framework for advancing our knowledge about individuals’ adoption process of payment innovation. In addition, this study involved consumer innovativeness as a moderating factor in the formation of consumer adoption behavior. Based on 423 responses collected from self-administrated online survey, we conducted the structural equation modeling analysis and metric invariance test. The proposed model, which incorporates innovation characteristics and the consumer adoption process, properly predicted consumer acceptance toward CBDC payment in buying hospitality and tourism products. Furthermore, the identified moderating role of consumer innovativeness in the relationships, such as one between interest and evaluation, and the other between evaluation and trial intention promoted a better understanding of the consumer adoption behavior toward payment innovation. Elsevier 2022-10 Article PeerReviewed Kim, Jinkyung Jenny and Radic, Aleksandar and Chua, Bee-Lia and Koo, Bonhak and Han, Heesup (2022) Digital currency and payment innovation in the hospitality and tourism industry. International Journal of Hospitality Management, 107. art. no. 103314. pp. 1-11. ISSN 0278-4319 https://www.sciencedirect.com/science/article/pii/S0278431922001761#:~:text=In%20simple%20terms%2C%20CBDC%20is,et%20al.%2C%202021) 10.1016/j.ijhm.2022.103314
spellingShingle Kim, Jinkyung Jenny
Radic, Aleksandar
Chua, Bee-Lia
Koo, Bonhak
Han, Heesup
Digital currency and payment innovation in the hospitality and tourism industry
title Digital currency and payment innovation in the hospitality and tourism industry
title_full Digital currency and payment innovation in the hospitality and tourism industry
title_fullStr Digital currency and payment innovation in the hospitality and tourism industry
title_full_unstemmed Digital currency and payment innovation in the hospitality and tourism industry
title_short Digital currency and payment innovation in the hospitality and tourism industry
title_sort digital currency and payment innovation in the hospitality and tourism industry
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