Exploring the roles of local food in developing Lenggong Valley as a rural food tourism destination
Integrating the relationship between food and tourism destination has been an important issue in the current tourism scenario. More tourism leaders globally are recognizing the important role local food can play in strengthening a rural destination’s tourism product. Thus, the purpose of this study...
| Main Authors: | , , , , |
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| Format: | Article |
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Universiti Kebangsaan Malaysia Press
2022
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| _version_ | 1825938536884338688 |
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| author | Abdul Raji, Mohd Nazri Ab. Karim, Shahrim Che Ishak, Farah Adibah Arshad, Mohd Mursyid Abdul Majid, Mohd Aliff |
| author_facet | Abdul Raji, Mohd Nazri Ab. Karim, Shahrim Che Ishak, Farah Adibah Arshad, Mohd Mursyid Abdul Majid, Mohd Aliff |
| author_sort | Abdul Raji, Mohd Nazri |
| collection | UPM |
| description | Integrating the relationship between food and tourism destination has been an important issue in the current tourism scenario. More tourism leaders globally are recognizing the important role local food can play in strengthening a rural destination’s tourism product. Thus, the purpose of this study is to explore the role of local food in developing Lenggong Valley as a rural food tourism destination. This study is applying a qualitative method using in-depth interview and participant observation. The finding identified four steps in developing rural food tourism destination; i) identifying local food components, ii) examining the capabilities of local food as tourism product; iii) evaluating local food as tourism product; and iv) selecting suitable marketing strategy to promote food tourism. This study contributes to expanding research on food tourism in constructing the rural food tourism framework. The information in this study leading to new ways of thinking about local food, by integrating local food and tourism resources to enhance rural destination attraction, since local food at rural destination attract little research in the field of tourism management. |
| first_indexed | 2024-03-06T11:15:15Z |
| format | Article |
| id | upm.eprints-101423 |
| institution | Universiti Putra Malaysia |
| last_indexed | 2024-03-06T11:15:15Z |
| publishDate | 2022 |
| publisher | Universiti Kebangsaan Malaysia Press |
| record_format | dspace |
| spelling | upm.eprints-1014232023-08-11T08:42:17Z http://psasir.upm.edu.my/id/eprint/101423/ Exploring the roles of local food in developing Lenggong Valley as a rural food tourism destination Abdul Raji, Mohd Nazri Ab. Karim, Shahrim Che Ishak, Farah Adibah Arshad, Mohd Mursyid Abdul Majid, Mohd Aliff Integrating the relationship between food and tourism destination has been an important issue in the current tourism scenario. More tourism leaders globally are recognizing the important role local food can play in strengthening a rural destination’s tourism product. Thus, the purpose of this study is to explore the role of local food in developing Lenggong Valley as a rural food tourism destination. This study is applying a qualitative method using in-depth interview and participant observation. The finding identified four steps in developing rural food tourism destination; i) identifying local food components, ii) examining the capabilities of local food as tourism product; iii) evaluating local food as tourism product; and iv) selecting suitable marketing strategy to promote food tourism. This study contributes to expanding research on food tourism in constructing the rural food tourism framework. The information in this study leading to new ways of thinking about local food, by integrating local food and tourism resources to enhance rural destination attraction, since local food at rural destination attract little research in the field of tourism management. Universiti Kebangsaan Malaysia Press 2022 Article PeerReviewed Abdul Raji, Mohd Nazri and Ab. Karim, Shahrim and Che Ishak, Farah Adibah and Arshad, Mohd Mursyid and Abdul Majid, Mohd Aliff (2022) Exploring the roles of local food in developing Lenggong Valley as a rural food tourism destination. Geografia: Malaysian Journal of Society and Space, 18 (2). 16 - 31. ISSN 2180-2491; ESSN: 2682-7727 https://ejournal.ukm.my/gmjss/article/view/48756 10.17576/geo-2022-1802-02 |
| spellingShingle | Abdul Raji, Mohd Nazri Ab. Karim, Shahrim Che Ishak, Farah Adibah Arshad, Mohd Mursyid Abdul Majid, Mohd Aliff Exploring the roles of local food in developing Lenggong Valley as a rural food tourism destination |
| title | Exploring the roles of local food in developing Lenggong Valley as a rural food tourism destination |
| title_full | Exploring the roles of local food in developing Lenggong Valley as a rural food tourism destination |
| title_fullStr | Exploring the roles of local food in developing Lenggong Valley as a rural food tourism destination |
| title_full_unstemmed | Exploring the roles of local food in developing Lenggong Valley as a rural food tourism destination |
| title_short | Exploring the roles of local food in developing Lenggong Valley as a rural food tourism destination |
| title_sort | exploring the roles of local food in developing lenggong valley as a rural food tourism destination |
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