Factors influencing facebook usage for life happiness enhancement
Why is our life happier when using Facebook? Have we ever realized that interpersonal attraction is important for us to be happier in SNS? That is the reason this paper needs to examine the factors influencing Facebook usage for life happiness enhancement. This study was using an integrated purposiv...
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| Format: | Article |
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Human Resource Management Academic Research Society
2022
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| _version_ | 1796984069642256384 |
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| author | Attan, Sri Azra Bolong, Jusang |
| author_facet | Attan, Sri Azra Bolong, Jusang |
| author_sort | Attan, Sri Azra |
| collection | UPM |
| description | Why is our life happier when using Facebook? Have we ever realized that interpersonal attraction is important for us to be happier in SNS? That is the reason this paper needs to examine the factors influencing Facebook usage for life happiness enhancement. This study was using an integrated purposive sampling method through a snowballing procedure by respecting the characteristics of respondents to suit the purpose of the study. A total of 402 questionnaires were distributed online. The findings of this study formulated that physical attraction, social attraction, popularity, and extraversion contributed to life happiness enhancement. This means that happiness in life is not only can be obtained through Face-to-Face social interaction but life happiness can also be achieved through social media mediated-communication. Future research should investigate the effect on the different contexts of media communication through an alternative continuum of social media. |
| first_indexed | 2024-03-06T11:15:21Z |
| format | Article |
| id | upm.eprints-101475 |
| institution | Universiti Putra Malaysia |
| last_indexed | 2024-03-06T11:15:21Z |
| publishDate | 2022 |
| publisher | Human Resource Management Academic Research Society |
| record_format | dspace |
| spelling | upm.eprints-1014752023-06-19T08:27:56Z http://psasir.upm.edu.my/id/eprint/101475/ Factors influencing facebook usage for life happiness enhancement Attan, Sri Azra Bolong, Jusang Why is our life happier when using Facebook? Have we ever realized that interpersonal attraction is important for us to be happier in SNS? That is the reason this paper needs to examine the factors influencing Facebook usage for life happiness enhancement. This study was using an integrated purposive sampling method through a snowballing procedure by respecting the characteristics of respondents to suit the purpose of the study. A total of 402 questionnaires were distributed online. The findings of this study formulated that physical attraction, social attraction, popularity, and extraversion contributed to life happiness enhancement. This means that happiness in life is not only can be obtained through Face-to-Face social interaction but life happiness can also be achieved through social media mediated-communication. Future research should investigate the effect on the different contexts of media communication through an alternative continuum of social media. Human Resource Management Academic Research Society 2022-12-08 Article PeerReviewed Attan, Sri Azra and Bolong, Jusang (2022) Factors influencing facebook usage for life happiness enhancement. International Journal of Academic Research in Business and Social Sciences, 12 (14 spec.). 89 - 108. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/15817/Factors-Influencing-Facebook-Usage-for-Life-Happiness-Enhancement 10.6007/IJARBSS/v12-i14/15817 |
| spellingShingle | Attan, Sri Azra Bolong, Jusang Factors influencing facebook usage for life happiness enhancement |
| title | Factors influencing facebook usage for life happiness enhancement |
| title_full | Factors influencing facebook usage for life happiness enhancement |
| title_fullStr | Factors influencing facebook usage for life happiness enhancement |
| title_full_unstemmed | Factors influencing facebook usage for life happiness enhancement |
| title_short | Factors influencing facebook usage for life happiness enhancement |
| title_sort | factors influencing facebook usage for life happiness enhancement |
| work_keys_str_mv | AT attansriazra factorsinfluencingfacebookusageforlifehappinessenhancement AT bolongjusang factorsinfluencingfacebookusageforlifehappinessenhancement |