Impact of celebrity-endorsed environmental advertisements on green economy development
This study offers a thorough analysis and evaluation of the impact of celebrity environmental advertisements on the development of green economy. According to our findings, celebrity-endorsed public service announcements (PSAs) tend to be more successful than non–celebrity-endorsed PSAs. This result...
Main Authors: | Li, Mengyu, Li, Jinglei, Yasin, Megat Al Imran, Hashim, Norliana, Ang, Lay Hoon, Bidin, Rosmiza |
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Format: | Article |
Published: |
Elsevier
2022
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