Measuring social desirability bias: do the full and short versions of the Marlowe-Crowne Social Desirability scale matter
Given the sensitive nature of ethics research, the presence of social desirability bias (SDB) threatens the validity of research findings. As ethics studies often overlook this bias, we aimed to provide evidence that SDB varies across individual and situational factors. We thus investigated the infl...
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| Format: | Article |
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Sage Publications
2021
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| author | Tan, Houng Chien Ho, Jo Ann Kumarusamy, Risidaxshinni Sambasivan, Murali |
| author_facet | Tan, Houng Chien Ho, Jo Ann Kumarusamy, Risidaxshinni Sambasivan, Murali |
| author_sort | Tan, Houng Chien |
| collection | UPM |
| description | Given the sensitive nature of ethics research, the presence of social desirability bias (SDB) threatens the validity of research findings. As ethics studies often overlook this bias, we aimed to provide evidence that SDB varies across individual and situational factors. We thus investigated the influence of socio-demographic factors and survey modes on SDB. A total of 348 working adults were randomly chosen to participate in either an on-line or off-line survey containing eight versions of the Marlowe-Crowne Social Desirability (MCSD) scale. The reliabilities for the eight versions ranged from 0.35 to 0.81. Statistical tests revealed that different socio-demographic factors influence different versions of the MCSD scale. The results also showed that using on-line surveys minimizes SDB. This study provides practical implications and suggestions for future research. |
| first_indexed | 2024-03-06T11:16:43Z |
| format | Article |
| id | upm.eprints-102151 |
| institution | Universiti Putra Malaysia |
| last_indexed | 2024-03-06T11:16:43Z |
| publishDate | 2021 |
| publisher | Sage Publications |
| record_format | dspace |
| spelling | upm.eprints-1021512023-07-10T01:52:29Z http://psasir.upm.edu.my/id/eprint/102151/ Measuring social desirability bias: do the full and short versions of the Marlowe-Crowne Social Desirability scale matter Tan, Houng Chien Ho, Jo Ann Kumarusamy, Risidaxshinni Sambasivan, Murali Given the sensitive nature of ethics research, the presence of social desirability bias (SDB) threatens the validity of research findings. As ethics studies often overlook this bias, we aimed to provide evidence that SDB varies across individual and situational factors. We thus investigated the influence of socio-demographic factors and survey modes on SDB. A total of 348 working adults were randomly chosen to participate in either an on-line or off-line survey containing eight versions of the Marlowe-Crowne Social Desirability (MCSD) scale. The reliabilities for the eight versions ranged from 0.35 to 0.81. Statistical tests revealed that different socio-demographic factors influence different versions of the MCSD scale. The results also showed that using on-line surveys minimizes SDB. This study provides practical implications and suggestions for future research. Sage Publications 2021-10-06 Article PeerReviewed Tan, Houng Chien and Ho, Jo Ann and Kumarusamy, Risidaxshinni and Sambasivan, Murali (2021) Measuring social desirability bias: do the full and short versions of the Marlowe-Crowne Social Desirability scale matter. Journal of Empirical Research on Human Research Ethics, 17 (3). 382 - 400. ISSN 1556-2646; ESSN: 1556-2654 https://journals.sagepub.com/doi/abs/10.1177/15562646211046091 10.1177/15562646211046091 |
| spellingShingle | Tan, Houng Chien Ho, Jo Ann Kumarusamy, Risidaxshinni Sambasivan, Murali Measuring social desirability bias: do the full and short versions of the Marlowe-Crowne Social Desirability scale matter |
| title | Measuring social desirability bias: do the full and short versions of the Marlowe-Crowne Social Desirability scale matter |
| title_full | Measuring social desirability bias: do the full and short versions of the Marlowe-Crowne Social Desirability scale matter |
| title_fullStr | Measuring social desirability bias: do the full and short versions of the Marlowe-Crowne Social Desirability scale matter |
| title_full_unstemmed | Measuring social desirability bias: do the full and short versions of the Marlowe-Crowne Social Desirability scale matter |
| title_short | Measuring social desirability bias: do the full and short versions of the Marlowe-Crowne Social Desirability scale matter |
| title_sort | measuring social desirability bias do the full and short versions of the marlowe crowne social desirability scale matter |
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