Predicting a responsible ecotourist behaviour: pilot study

In sustainable ecotourism, responsible ecotourist behaviour towards purchasing local products and services is vital to alleviate poverty in local communities and help wildlife conservation. Using an extended Theory of Planned Behaviour, this study investigates the relationship between attitude, anti...

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Main Authors: Ibrahim, Hayati, Mariapan, Manohar, Lim, Evelyn Ai Lin, Bidin, Sheena
Format: Article
Published: Human Resource Management Academic Research Society 2022
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author Ibrahim, Hayati
Mariapan, Manohar
Lim, Evelyn Ai Lin
Bidin, Sheena
author_facet Ibrahim, Hayati
Mariapan, Manohar
Lim, Evelyn Ai Lin
Bidin, Sheena
author_sort Ibrahim, Hayati
collection UPM
description In sustainable ecotourism, responsible ecotourist behaviour towards purchasing local products and services is vital to alleviate poverty in local communities and help wildlife conservation. Using an extended Theory of Planned Behaviour, this study investigates the relationship between attitude, anticipated emotion, and environmental concern. This pilot study was conducted to test the reliability of the questionnaire instrument before conducting the actual research. Data collection was conducted in Penang National Park, and questionnaires were distributed face to face among the ecotourist. Samples were obtained using the purposive sampling method. Statistical Software Packages, namely SPSS version 26.0, were used to perform data analysis. The high internal consistency of items among the constructs shows that the questionnaires are reliable in conducting actual research in predicting responsible ecotourist behaviour (Cronbach Alpha value ranges from 0.883 to 0.604).
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spelling upm.eprints-1028272024-06-30T02:18:53Z http://psasir.upm.edu.my/id/eprint/102827/ Predicting a responsible ecotourist behaviour: pilot study Ibrahim, Hayati Mariapan, Manohar Lim, Evelyn Ai Lin Bidin, Sheena In sustainable ecotourism, responsible ecotourist behaviour towards purchasing local products and services is vital to alleviate poverty in local communities and help wildlife conservation. Using an extended Theory of Planned Behaviour, this study investigates the relationship between attitude, anticipated emotion, and environmental concern. This pilot study was conducted to test the reliability of the questionnaire instrument before conducting the actual research. Data collection was conducted in Penang National Park, and questionnaires were distributed face to face among the ecotourist. Samples were obtained using the purposive sampling method. Statistical Software Packages, namely SPSS version 26.0, were used to perform data analysis. The high internal consistency of items among the constructs shows that the questionnaires are reliable in conducting actual research in predicting responsible ecotourist behaviour (Cronbach Alpha value ranges from 0.883 to 0.604). Human Resource Management Academic Research Society 2022 Article PeerReviewed Ibrahim, Hayati and Mariapan, Manohar and Lim, Evelyn Ai Lin and Bidin, Sheena (2022) Predicting a responsible ecotourist behaviour: pilot study. International Journal of Academic Research in Business and Social Sciences, 12 (5). pp. 1956-1970. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/13323/Predicting-a-Responsible-Ecotourist-Behaviour-Pilot-Study 10.6007/ijarbss/v12-i5/13323
spellingShingle Ibrahim, Hayati
Mariapan, Manohar
Lim, Evelyn Ai Lin
Bidin, Sheena
Predicting a responsible ecotourist behaviour: pilot study
title Predicting a responsible ecotourist behaviour: pilot study
title_full Predicting a responsible ecotourist behaviour: pilot study
title_fullStr Predicting a responsible ecotourist behaviour: pilot study
title_full_unstemmed Predicting a responsible ecotourist behaviour: pilot study
title_short Predicting a responsible ecotourist behaviour: pilot study
title_sort predicting a responsible ecotourist behaviour pilot study
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AT mariapanmanohar predictingaresponsibleecotouristbehaviourpilotstudy
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