The consumers' understandings towards halal food products in Malaysia
Research on the effect of consumers’ understandings towards halal food are not well versed in terms of getting good finding and recommendation to halal industry. Although the data of halal consumers throughout the world are rapidly increasing especially among Muslims, related studies to indicate the...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Published: |
Penerbit UNIPSAS
2022
|
| _version_ | 1825938858709090304 |
|---|---|
| author | Ismail, Kamarulzaman Nordin, Mohammad Fahmi Awang, Mohd Daud Baharum, Nur Bahirah |
| author_facet | Ismail, Kamarulzaman Nordin, Mohammad Fahmi Awang, Mohd Daud Baharum, Nur Bahirah |
| author_sort | Ismail, Kamarulzaman |
| collection | UPM |
| description | Research on the effect of consumers’ understandings towards halal food are not well versed in terms of getting good finding and recommendation to halal industry. Although the data of halal consumers throughout the world are rapidly increasing especially among Muslims, related studies to indicate the influence of using halal products among consumers are still in its infancy level. Hence, a conceptual study needs to be conducted to explore and acknowledge several elements that might affect consumers’ action towards halal products and product purchase. The theoretical framework consists of the elements of perception, knowledge, religion, and halal certification are considered important in influencing consumers and their behaviours in the purchase. |
| first_indexed | 2024-03-06T11:18:34Z |
| format | Article |
| id | upm.eprints-103482 |
| institution | Universiti Putra Malaysia |
| last_indexed | 2024-03-06T11:18:34Z |
| publishDate | 2022 |
| publisher | Penerbit UNIPSAS |
| record_format | dspace |
| spelling | upm.eprints-1034822023-06-06T06:35:19Z http://psasir.upm.edu.my/id/eprint/103482/ The consumers' understandings towards halal food products in Malaysia Ismail, Kamarulzaman Nordin, Mohammad Fahmi Awang, Mohd Daud Baharum, Nur Bahirah Research on the effect of consumers’ understandings towards halal food are not well versed in terms of getting good finding and recommendation to halal industry. Although the data of halal consumers throughout the world are rapidly increasing especially among Muslims, related studies to indicate the influence of using halal products among consumers are still in its infancy level. Hence, a conceptual study needs to be conducted to explore and acknowledge several elements that might affect consumers’ action towards halal products and product purchase. The theoretical framework consists of the elements of perception, knowledge, religion, and halal certification are considered important in influencing consumers and their behaviours in the purchase. Penerbit UNIPSAS 2022 Article PeerReviewed Ismail, Kamarulzaman and Nordin, Mohammad Fahmi and Awang, Mohd Daud and Baharum, Nur Bahirah (2022) The consumers' understandings towards halal food products in Malaysia. Jurnal Al-Sirat, 22 (1). 133 - 140. ISSN 1823-4313; ESSN: 2785-9169 https://ejournal.unipsas.edu.my/index.php/qwefqwefq/article/view/267 |
| spellingShingle | Ismail, Kamarulzaman Nordin, Mohammad Fahmi Awang, Mohd Daud Baharum, Nur Bahirah The consumers' understandings towards halal food products in Malaysia |
| title | The consumers' understandings towards halal food products in Malaysia |
| title_full | The consumers' understandings towards halal food products in Malaysia |
| title_fullStr | The consumers' understandings towards halal food products in Malaysia |
| title_full_unstemmed | The consumers' understandings towards halal food products in Malaysia |
| title_short | The consumers' understandings towards halal food products in Malaysia |
| title_sort | consumers understandings towards halal food products in malaysia |
| work_keys_str_mv | AT ismailkamarulzaman theconsumersunderstandingstowardshalalfoodproductsinmalaysia AT nordinmohammadfahmi theconsumersunderstandingstowardshalalfoodproductsinmalaysia AT awangmohddaud theconsumersunderstandingstowardshalalfoodproductsinmalaysia AT baharumnurbahirah theconsumersunderstandingstowardshalalfoodproductsinmalaysia AT ismailkamarulzaman consumersunderstandingstowardshalalfoodproductsinmalaysia AT nordinmohammadfahmi consumersunderstandingstowardshalalfoodproductsinmalaysia AT awangmohddaud consumersunderstandingstowardshalalfoodproductsinmalaysia AT baharumnurbahirah consumersunderstandingstowardshalalfoodproductsinmalaysia |