The consumption of popular culture products among Japanese language learners at Universiti Teknologi Mara
Today, Japanese popular culture stands as one of the leading and most prominent popular cultures around the world. Many researchers from the West studied Japanese popular culture and its relation to various aspects, namely teaching and learning Japanese, tourism, product selling, and also cultural e...
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| Format: | Article |
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Human Resource Management Academic Research Society
2022
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| _version_ | 1825938858902028288 |
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| author | Ahmad, Normah Mamat, Roslina |
| author_facet | Ahmad, Normah Mamat, Roslina |
| author_sort | Ahmad, Normah |
| collection | UPM |
| description | Today, Japanese popular culture stands as one of the leading and most prominent popular cultures around the world. Many researchers from the West studied Japanese popular culture and its relation to various aspects, namely teaching and learning Japanese, tourism, product selling, and also cultural exchange between Japan and the rest of the world. The current study aims to investigate the consumption of Japanese popular culture products among the Japanese language learners at Universiti Teknologi MARA (UiTM). The result from the study indicates that the consumption of Japanese popular culture products is high among Japanese as a Foreign Language (JFL) learners, and this could be implied that they are very interested in anime, manga, song, and seiyu (voice actor), and these are used as a tool to improve their proficiency in the Japanese language. |
| first_indexed | 2024-03-06T11:18:34Z |
| format | Article |
| id | upm.eprints-103483 |
| institution | Universiti Putra Malaysia |
| last_indexed | 2024-03-06T11:18:34Z |
| publishDate | 2022 |
| publisher | Human Resource Management Academic Research Society |
| record_format | dspace |
| spelling | upm.eprints-1034832023-06-06T06:40:06Z http://psasir.upm.edu.my/id/eprint/103483/ The consumption of popular culture products among Japanese language learners at Universiti Teknologi Mara Ahmad, Normah Mamat, Roslina Today, Japanese popular culture stands as one of the leading and most prominent popular cultures around the world. Many researchers from the West studied Japanese popular culture and its relation to various aspects, namely teaching and learning Japanese, tourism, product selling, and also cultural exchange between Japan and the rest of the world. The current study aims to investigate the consumption of Japanese popular culture products among the Japanese language learners at Universiti Teknologi MARA (UiTM). The result from the study indicates that the consumption of Japanese popular culture products is high among Japanese as a Foreign Language (JFL) learners, and this could be implied that they are very interested in anime, manga, song, and seiyu (voice actor), and these are used as a tool to improve their proficiency in the Japanese language. Human Resource Management Academic Research Society 2022 Article PeerReviewed Ahmad, Normah and Mamat, Roslina (2022) The consumption of popular culture products among Japanese language learners at Universiti Teknologi Mara. International Journal of Academic Research in Business and Social Sciences, 12 (1). 1598 - 1607. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/12183/The-Consumption-of-Popular-Culture-Products-among-Japanese-Language-Learners-at-Universiti-Teknologi-Mara 10.6007/IJARBSS/v12-i1/12183 |
| spellingShingle | Ahmad, Normah Mamat, Roslina The consumption of popular culture products among Japanese language learners at Universiti Teknologi Mara |
| title | The consumption of popular culture products among Japanese language learners at Universiti Teknologi Mara |
| title_full | The consumption of popular culture products among Japanese language learners at Universiti Teknologi Mara |
| title_fullStr | The consumption of popular culture products among Japanese language learners at Universiti Teknologi Mara |
| title_full_unstemmed | The consumption of popular culture products among Japanese language learners at Universiti Teknologi Mara |
| title_short | The consumption of popular culture products among Japanese language learners at Universiti Teknologi Mara |
| title_sort | consumption of popular culture products among japanese language learners at universiti teknologi mara |
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