The future of social enterprise cafe in Malaysia: a study on millennials’ perception and intention
Over the past decade, there have been a growing number of social enterprises in Malaysia, especially in the food and beverage industry. However, social enterprise cafes face various challenges in liquidity and lack of public awareness that hindered their progress. In view of this, millennials are th...
Main Authors: | Wong Abdullah, Siti Intan Nurdiana, Them, Pui Khin, Samdin, Zaiton, Lim, Bernard Jit Heng |
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Format: | Article |
Published: |
UNIMAS Publisher
2022
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