The future of social enterprise cafe in Malaysia: a study on millennials’ perception and intention

Over the past decade, there have been a growing number of social enterprises in Malaysia, especially in the food and beverage industry. However, social enterprise cafes face various challenges in liquidity and lack of public awareness that hindered their progress. In view of this, millennials are th...

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Bibliographic Details
Main Authors: Wong Abdullah, Siti Intan Nurdiana, Them, Pui Khin, Samdin, Zaiton, Lim, Bernard Jit Heng
Format: Article
Published: UNIMAS Publisher 2022

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