The influence of corporate social responsibility on consumer purchasing behaviour

The influence of corporate social responsibility on consumer purchasing behaviour

This study was conducted to investigate the influence of corporate social responsibility (CSR) on consumer purchasing behaviour. The method of systematic sampling was used, and a total of 150 students participated as respondents. A five-point Likert scale were utilised to measure the independent var...

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Bibliographic Details
Main Authors:	Min, Yew Qi, Muhammad Arif, Afida Mastura
Format:	Article
Published:	Human Resource Management Academic Research Society 2022

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