The influence of online consumer reviews on purchase intention among young adults
Purpose: In today’s world,social media has brought large impacts to the consumers’ lifestyle as consumers spent most of their time in surfing and browsing them to get information. Hence, online consumer reviews will direct consumers to choose their matching products from variety of products availab...
Main Authors: | Osman, Syuhaily, Lim, Hui Ying |
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Format: | Article |
Published: |
Universal Publishers
2022
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