Internal and external factors in sharing behaviour of online video advertisements among generation Y in Selangor, Malaysia
In current times, online platforms have become among the most popular tools to advertise products and services. Specifically, marketers widely use online video advertisements (OVAs) to promote their wares, making this medium a topic of interest in marketing research and practice. Notably, consume...
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| Format: | Thesis |
| Language: | English |
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2021
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| Online Access: | http://psasir.upm.edu.my/id/eprint/105470/1/SPE%202022%2032%20UPM%20IR.pdf |