Antecedents of behavioural intention towards purchasing apparel products using social media in Saudi Arabia
With the latest advancement in technology, consumer behaviour has become a dynamic and ever-changing phenomenon. As a result, consumer behavioural intention studies directed exceptional interest for researchers, who seek to deeply comprehend online consumers’ purchasing behavioural intentions. Nu...
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| Format: | Thesis |
| Language: | English |
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2021
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| Online Access: | http://psasir.upm.edu.my/id/eprint/105504/1/SPE%202022%2039%20UPM%20IR.pdf |