Assessing purchase factors, purchase intention and word-of-mouth on organic foods purchase decision in Beijing, China
Under the influences of food safety issue and people’s elevated living standard in China, more and more people are pursuing a healthier diet style. Given such a consumption trend, the organic foods market of developed cities of China had grown rapidly in the last five years. Although, a great number...
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| Format: | Thesis |
| Language: | English |
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2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/105533/1/SPE%202022%2029%20UPM%20IR.pdf |