Examining behavioural intentions on online hotel booking among Malaysian guests
The development in Information and Communication Technology (ICT) has changed the distribution channels in the hotel industry. Virtual platforms, such as hotel websites, have become a major channel for customers’ communication, marketing and selling points. Previous studies discuss the benefits of I...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2021
|
| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/105541/1/SPE%202022%206%20UPM%20IR.pdf |