Spatial attention-enhanced EEG analysis for profiling consumer choices
Over the years, research in neuroscience-driven marketing has progressively delved into the conscious and subconscious behaviors of consumers. Existing Electroencephalography (EEG)-based studies related to consumer preferences toward products are not comprehensive. Due to non-stationarity issues o...
Main Authors: | Panda, Debadrita, Chakladar, Debashis Das, Rana, Sudhir, Shamsudin, Mad Nasir |
---|---|
Format: | Article |
Published: |
Institute of Electrical and Electronics Engineers Inc.
2024
|
Similar Items
-
Spatial Attention-Enhanced EEG Analysis for Profiling Consumer Choices
by: Debadrita Panda, et al.
Published: (2024-01-01) -
Frontoparietal control of spatial attention and motor intention in human EEG.
by: Praamstra, P, et al.
Published: (2005) -
Past rewards capture spatial attention and action choices
by: Camara, E, et al.
Published: (2013) -
Past rewards capture spatial attention and action choices.
by: Camara, E, et al.
Published: (2013) -
Moment-to-Moment Continuous Attention Fluctuation Monitoring through Consumer-Grade EEG Device
by: Shan Zhang, et al.
Published: (2021-05-01)