Antecedents of sustainable food waste management behaviour:empirical evidence from urban households in Malaysia

Under the sustainability domain, food waste is a significant global challenge receiving growing attention. The management of household food waste which relies heavily on landfilling, is predominantly ineffective and unsustainable. To implement sustainable food waste management, an understanding of t...

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Main Authors: Nik Masdek, Nik Rozana, Wong, Kelly Kai Seng, Mohd Nawi, Nolila, Sharifuddin, Juwaidah, Wong, Wang Li
Format: Article
Published: Walter de Gruyter GmbH 2023
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author Nik Masdek, Nik Rozana
Wong, Kelly Kai Seng
Mohd Nawi, Nolila
Sharifuddin, Juwaidah
Wong, Wang Li
author_facet Nik Masdek, Nik Rozana
Wong, Kelly Kai Seng
Mohd Nawi, Nolila
Sharifuddin, Juwaidah
Wong, Wang Li
author_sort Nik Masdek, Nik Rozana
collection UPM
description Under the sustainability domain, food waste is a significant global challenge receiving growing attention. The management of household food waste which relies heavily on landfilling, is predominantly ineffective and unsustainable. To implement sustainable food waste management, an understanding of the individual behaviour is needed since psychological effects often undermine technological solutions. This study direct its investigation on urban households’ sustainable food waste management behaviour by extending the Theory of Planned Behaviour. An online survey was utilized for data collection. Using Partial Least Squares Structural Equation Modelling, assessments were made on the determinants of intention and behaviour of 520 households in the Klang Valley. The analysis support two factors that influence attitude positively, while five factors positively influence intention to implement best practices of reusing leftovers, separating household waste, and doing home composting. However, although the households have positive intentions, yet their composting practices seem to be the least adopted compared to the other sustainable elements. Addressing the lack of participation requires a holistic approach via dissemination of educational materials, social media coverage, and awareness campaigns. It is also suggested that composting be incentivized and be included in reward schemes similar to recycling. This study paves the way to enhance understanding of the factors to adopt sustainable food waste management among households in the urban areas. The findings provide insights for policy makers and other stakeholders on what type of information to consider when designing effective food waste management campaigns and urban development strategies, supporting the opportunity for consumer behavioural change.
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spelling upm.eprints-1066032024-08-08T03:02:35Z http://psasir.upm.edu.my/id/eprint/106603/ Antecedents of sustainable food waste management behaviour:empirical evidence from urban households in Malaysia Nik Masdek, Nik Rozana Wong, Kelly Kai Seng Mohd Nawi, Nolila Sharifuddin, Juwaidah Wong, Wang Li Under the sustainability domain, food waste is a significant global challenge receiving growing attention. The management of household food waste which relies heavily on landfilling, is predominantly ineffective and unsustainable. To implement sustainable food waste management, an understanding of the individual behaviour is needed since psychological effects often undermine technological solutions. This study direct its investigation on urban households’ sustainable food waste management behaviour by extending the Theory of Planned Behaviour. An online survey was utilized for data collection. Using Partial Least Squares Structural Equation Modelling, assessments were made on the determinants of intention and behaviour of 520 households in the Klang Valley. The analysis support two factors that influence attitude positively, while five factors positively influence intention to implement best practices of reusing leftovers, separating household waste, and doing home composting. However, although the households have positive intentions, yet their composting practices seem to be the least adopted compared to the other sustainable elements. Addressing the lack of participation requires a holistic approach via dissemination of educational materials, social media coverage, and awareness campaigns. It is also suggested that composting be incentivized and be included in reward schemes similar to recycling. This study paves the way to enhance understanding of the factors to adopt sustainable food waste management among households in the urban areas. The findings provide insights for policy makers and other stakeholders on what type of information to consider when designing effective food waste management campaigns and urban development strategies, supporting the opportunity for consumer behavioural change. Walter de Gruyter GmbH 2023 Article PeerReviewed Nik Masdek, Nik Rozana and Wong, Kelly Kai Seng and Mohd Nawi, Nolila and Sharifuddin, Juwaidah and Wong, Wang Li (2023) Antecedents of sustainable food waste management behaviour:empirical evidence from urban households in Malaysia. Management and Marketing, 18 (1). 53- 77. ISSN 2069-8887; ESSN: 1842-0206 https://sciendo.com/article/10.2478/mmcks-2023-0004 10.2478/mmcks-2023-0004
spellingShingle Nik Masdek, Nik Rozana
Wong, Kelly Kai Seng
Mohd Nawi, Nolila
Sharifuddin, Juwaidah
Wong, Wang Li
Antecedents of sustainable food waste management behaviour:empirical evidence from urban households in Malaysia
title Antecedents of sustainable food waste management behaviour:empirical evidence from urban households in Malaysia
title_full Antecedents of sustainable food waste management behaviour:empirical evidence from urban households in Malaysia
title_fullStr Antecedents of sustainable food waste management behaviour:empirical evidence from urban households in Malaysia
title_full_unstemmed Antecedents of sustainable food waste management behaviour:empirical evidence from urban households in Malaysia
title_short Antecedents of sustainable food waste management behaviour:empirical evidence from urban households in Malaysia
title_sort antecedents of sustainable food waste management behaviour empirical evidence from urban households in malaysia
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