Commerce adoption among businesses in Indonesia
Despite the substantial engagement of Indonesian consumers in e-commerce, there remains a noteworthy disparity in the adoption of e-commerce among businesses. By integrating the Technology Acceptance Model (TAM) and the Technology-Organisation-Environment (TOE) framework, the aim of this research wa...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fakulti Ekonomi dan Pengurusan, Universiti Putra Malaysia
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/107066/1/Commerce%20adoption%20among%20businesses%20in%20Indonesia.pdf |