Customer-driven marketing strategy at Era Fabrique Sdn. Bhd.
This case is about Era Fabrique an interior design and furniture company established by Aman Asnida in 2001. Era Fabrique positions itself as a one stop interior solution centre, offering a complete range of design and build services for the transformation of property. Era Fabrique’s has always focu...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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School of Business of Economics (SPE), Universiti Putra Malaysia (UPM)
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/107202/1/Customer_Driven_Marketing_Strategy_at_Era_Fabrique_Sdn._Bhd.pdf |
| _version_ | 1817927434780016640 |
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| author | Hashim, Haslinda Raja Yusof, Raja Nerina Hussin, Siti Rahayu Abdullah, Aman Asnida |
| author_facet | Hashim, Haslinda Raja Yusof, Raja Nerina Hussin, Siti Rahayu Abdullah, Aman Asnida |
| author_sort | Hashim, Haslinda |
| collection | UPM |
| description | This case is about Era Fabrique an interior design and furniture company established by Aman Asnida in 2001. Era Fabrique positions itself as a one stop interior solution centre, offering a complete range of design and build services for the transformation of property. Era Fabrique’s has always focused on their government institutions customers. Changes in the external factors (environment and industry) have brought some challenges and issues which affect Era Fabrique’s current business performance and may need them to re-assess their situation and review on their current marketing strategies. |
| first_indexed | 2024-12-09T02:18:23Z |
| format | Article |
| id | upm.eprints-107202 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-12-09T02:18:23Z |
| publishDate | 2023 |
| publisher | School of Business of Economics (SPE), Universiti Putra Malaysia (UPM) |
| record_format | dspace |
| spelling | upm.eprints-1072022024-10-17T03:42:00Z http://psasir.upm.edu.my/id/eprint/107202/ Customer-driven marketing strategy at Era Fabrique Sdn. Bhd. Hashim, Haslinda Raja Yusof, Raja Nerina Hussin, Siti Rahayu Abdullah, Aman Asnida This case is about Era Fabrique an interior design and furniture company established by Aman Asnida in 2001. Era Fabrique positions itself as a one stop interior solution centre, offering a complete range of design and build services for the transformation of property. Era Fabrique’s has always focused on their government institutions customers. Changes in the external factors (environment and industry) have brought some challenges and issues which affect Era Fabrique’s current business performance and may need them to re-assess their situation and review on their current marketing strategies. School of Business of Economics (SPE), Universiti Putra Malaysia (UPM) 2023-08 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/107202/1/Customer_Driven_Marketing_Strategy_at_Era_Fabrique_Sdn._Bhd.pdf Hashim, Haslinda and Raja Yusof, Raja Nerina and Hussin, Siti Rahayu and Abdullah, Aman Asnida (2023) Customer-driven marketing strategy at Era Fabrique Sdn. Bhd. Asian Journal of Case Research, 12 (2). 45 - 56. ISSN 1985-4579 http://php7.upm.edu.my/journal/upload/vol_12_no_2_yr_2023/20231027101653Customer_Driven_Marketing_Strategy_at_Era_Fabrique_Sdn._Bhd.pdf |
| spellingShingle | Hashim, Haslinda Raja Yusof, Raja Nerina Hussin, Siti Rahayu Abdullah, Aman Asnida Customer-driven marketing strategy at Era Fabrique Sdn. Bhd. |
| title | Customer-driven marketing strategy at Era Fabrique Sdn. Bhd. |
| title_full | Customer-driven marketing strategy at Era Fabrique Sdn. Bhd. |
| title_fullStr | Customer-driven marketing strategy at Era Fabrique Sdn. Bhd. |
| title_full_unstemmed | Customer-driven marketing strategy at Era Fabrique Sdn. Bhd. |
| title_short | Customer-driven marketing strategy at Era Fabrique Sdn. Bhd. |
| title_sort | customer driven marketing strategy at era fabrique sdn bhd |
| url | http://psasir.upm.edu.my/id/eprint/107202/1/Customer_Driven_Marketing_Strategy_at_Era_Fabrique_Sdn._Bhd.pdf |
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