Factors influencing purchasing intention towards organic foods among UPM students
This study aims to determine the factors influencing the purchase intention towards organic food among University Putra Malaysia (UPM) students. This study randomly selected five faculties from 14 faculties located at the main campus in UPM. This study collected 200 respondents through multistage sa...
| Main Authors: | , |
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| Format: | Article |
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Malaysia Consumer And Family Economy Association (MACFEA)
2023
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| _version_ | 1825939552380911616 |
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| author | Ying, Yan Sia Lau, Jasmine Leby |
| author_facet | Ying, Yan Sia Lau, Jasmine Leby |
| author_sort | Ying, Yan Sia |
| collection | UPM |
| description | This study aims to determine the factors influencing the purchase intention towards organic food among University Putra Malaysia (UPM) students. This study randomly selected five faculties from 14 faculties located at the main campus in UPM. This study collected 200 respondents through multistage sampling and applied questionnaires as research instruments. Data were analyzed using Statistical Package for Social Science (SPSS) for Windows version 28.0. Pearson Correlation Coefficients showed that attitude, subjective norm, perceived behavioral control, and health consciousness were significantly related to the purchase intention towards organic food among UPM students. Multiple Linear Regression analysis showed that attitude, subjective norms, and perceived behavioral control greatly influence the purchase intention towards organic food among UPM students. This study implies that it has extended the knowledge of the Theory of Planned Behavior concepts related to purchase intention. |
| first_indexed | 2024-12-09T02:19:54Z |
| format | Article |
| id | upm.eprints-107966 |
| institution | Universiti Putra Malaysia |
| last_indexed | 2024-12-09T02:19:54Z |
| publishDate | 2023 |
| publisher | Malaysia Consumer And Family Economy Association (MACFEA) |
| record_format | dspace |
| spelling | upm.eprints-1079662024-09-26T04:48:59Z http://psasir.upm.edu.my/id/eprint/107966/ Factors influencing purchasing intention towards organic foods among UPM students Ying, Yan Sia Lau, Jasmine Leby This study aims to determine the factors influencing the purchase intention towards organic food among University Putra Malaysia (UPM) students. This study randomly selected five faculties from 14 faculties located at the main campus in UPM. This study collected 200 respondents through multistage sampling and applied questionnaires as research instruments. Data were analyzed using Statistical Package for Social Science (SPSS) for Windows version 28.0. Pearson Correlation Coefficients showed that attitude, subjective norm, perceived behavioral control, and health consciousness were significantly related to the purchase intention towards organic food among UPM students. Multiple Linear Regression analysis showed that attitude, subjective norms, and perceived behavioral control greatly influence the purchase intention towards organic food among UPM students. This study implies that it has extended the knowledge of the Theory of Planned Behavior concepts related to purchase intention. Malaysia Consumer And Family Economy Association (MACFEA) 2023 Article PeerReviewed Ying, Yan Sia and Lau, Jasmine Leby (2023) Factors influencing purchasing intention towards organic foods among UPM students. Jurnal Pengguna Malaysia, 39 (2). art. no. 10. pp. 176-199. ISSN 1511-998X https://macfea.com.my/jilid-2-vol-39-dec-2023/ 10.3390/su152014895 |
| spellingShingle | Ying, Yan Sia Lau, Jasmine Leby Factors influencing purchasing intention towards organic foods among UPM students |
| title | Factors influencing purchasing intention towards organic foods among UPM students |
| title_full | Factors influencing purchasing intention towards organic foods among UPM students |
| title_fullStr | Factors influencing purchasing intention towards organic foods among UPM students |
| title_full_unstemmed | Factors influencing purchasing intention towards organic foods among UPM students |
| title_short | Factors influencing purchasing intention towards organic foods among UPM students |
| title_sort | factors influencing purchasing intention towards organic foods among upm students |
| work_keys_str_mv | AT yingyansia factorsinfluencingpurchasingintentiontowardsorganicfoodsamongupmstudents AT laujasmineleby factorsinfluencingpurchasingintentiontowardsorganicfoodsamongupmstudents |