Factors influencing purchasing intention towards organic foods among UPM students
This study aims to determine the factors influencing the purchase intention towards organic food among University Putra Malaysia (UPM) students. This study randomly selected five faculties from 14 faculties located at the main campus in UPM. This study collected 200 respondents through multistage sa...
Main Authors: | Ying, Yan Sia, Lau, Jasmine Leby |
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Format: | Article |
Published: |
Malaysia Consumer And Family Economy Association (MACFEA)
2023
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