Group consumers' preference recommendation algorithm model for online apparel's colour based on Kansei engineering
The sales growth rate of men's plain-colour shirts dropped significantly online in China. Consumers first pay attention to the appearance design of clothing online. It only takes 7 seconds for consumers to determine a product, and the colour in its appearance design accounts for about 67% of th...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Inst. Nat. Cercetare-Dezvoltare Text. Pielarie
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/108126/1/108126.pdf |