How to improve social media apps for online purchase behavior by Chinese young consumers generation y in order to influence the purchase of fresh food products from SMEs?
This study intends to analyze the factors that influence mobile customers of Generations Y repurchase intentions for agricultural fresh food product apps and Small and Medium-sized Enterprises (SMEs’) E-commerce fresh food platforms. Beginning with a rationale and background information of China...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Published: |
Asian Scholars Network
2023
|