What drives travellers adoption of online travel reviews? integrating helpfulness with information adoption factors
Online travel reviews are shared by individuals who have experienced and consumed tourism products and services. Consumers perceptions, evaluations, and experiences towards any product or service are highlighted in online reviews. This study investigates the factors that drive travellers adoption of...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Taylor's University
2023
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/108491/1/108491.pdf |
| _version_ | 1825939632142942208 |
|---|---|
| author | Islam, Md. Tariqul Hussin, Siti Rahayu Wong, Foong Yee |
| author_facet | Islam, Md. Tariqul Hussin, Siti Rahayu Wong, Foong Yee |
| author_sort | Islam, Md. Tariqul |
| collection | UPM |
| description | Online travel reviews are shared by individuals who have experienced and consumed tourism products and services. Consumers perceptions, evaluations, and experiences towards any product or service are highlighted in online reviews. This study investigates the factors that drive travellers adoption of online travel reviews using a quantitative, survey-based, and cross-sectional approach. A total of 223 respondents participated in the current study. SPSS (v.26) and SmartPLS (v.3.3.9) software were employed to conduct the data analyses. The studys findings indicate that review quality, reviewer credibility, review usefulness, and review helpfulness influence travellers adoption of online reviews. In addition, the current study provides both theoretical and practical implications. Theoretically, a novel theoretical model was developed by integrating information helpfulness with the Information Adoption Model (IAM) factors to identify the determinants of online travel reviews. Practically, the findings provide several implications for tourism consumers and marketers. Finally, the paper concludes by highlighting its limitations and suggesting directions for future studies. |
| first_indexed | 2024-12-09T02:20:21Z |
| format | Article |
| id | upm.eprints-108491 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-12-09T02:20:21Z |
| publishDate | 2023 |
| publisher | Taylor's University |
| record_format | dspace |
| spelling | upm.eprints-1084912024-10-10T02:26:44Z http://psasir.upm.edu.my/id/eprint/108491/ What drives travellers adoption of online travel reviews? integrating helpfulness with information adoption factors Islam, Md. Tariqul Hussin, Siti Rahayu Wong, Foong Yee Online travel reviews are shared by individuals who have experienced and consumed tourism products and services. Consumers perceptions, evaluations, and experiences towards any product or service are highlighted in online reviews. This study investigates the factors that drive travellers adoption of online travel reviews using a quantitative, survey-based, and cross-sectional approach. A total of 223 respondents participated in the current study. SPSS (v.26) and SmartPLS (v.3.3.9) software were employed to conduct the data analyses. The studys findings indicate that review quality, reviewer credibility, review usefulness, and review helpfulness influence travellers adoption of online reviews. In addition, the current study provides both theoretical and practical implications. Theoretically, a novel theoretical model was developed by integrating information helpfulness with the Information Adoption Model (IAM) factors to identify the determinants of online travel reviews. Practically, the findings provide several implications for tourism consumers and marketers. Finally, the paper concludes by highlighting its limitations and suggesting directions for future studies. Taylor's University 2023 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/108491/1/108491.pdf Islam, Md. Tariqul and Hussin, Siti Rahayu and Wong, Foong Yee (2023) What drives travellers adoption of online travel reviews? integrating helpfulness with information adoption factors. Asia-Pacific Journal of Innovation in Hospitality and Tourism, 12 (1). pp. 143-161. ISSN 2710–6519 https://fslmjournals.taylors.edu.my/what-drives-travellers-adoption-of-online-travel-reviews-integrating-helpfulness-with-information-adoption-factors/ |
| spellingShingle | Islam, Md. Tariqul Hussin, Siti Rahayu Wong, Foong Yee What drives travellers adoption of online travel reviews? integrating helpfulness with information adoption factors |
| title | What drives travellers adoption of online travel reviews? integrating helpfulness with information adoption factors |
| title_full | What drives travellers adoption of online travel reviews? integrating helpfulness with information adoption factors |
| title_fullStr | What drives travellers adoption of online travel reviews? integrating helpfulness with information adoption factors |
| title_full_unstemmed | What drives travellers adoption of online travel reviews? integrating helpfulness with information adoption factors |
| title_short | What drives travellers adoption of online travel reviews? integrating helpfulness with information adoption factors |
| title_sort | what drives travellers adoption of online travel reviews integrating helpfulness with information adoption factors |
| url | http://psasir.upm.edu.my/id/eprint/108491/1/108491.pdf |
| work_keys_str_mv | AT islammdtariqul whatdrivestravellersadoptionofonlinetravelreviewsintegratinghelpfulnesswithinformationadoptionfactors AT hussinsitirahayu whatdrivestravellersadoptionofonlinetravelreviewsintegratinghelpfulnesswithinformationadoptionfactors AT wongfoongyee whatdrivestravellersadoptionofonlinetravelreviewsintegratinghelpfulnesswithinformationadoptionfactors |