What drives travellers adoption of online travel reviews? integrating helpfulness with information adoption factors
Online travel reviews are shared by individuals who have experienced and consumed tourism products and services. Consumers perceptions, evaluations, and experiences towards any product or service are highlighted in online reviews. This study investigates the factors that drive travellers adoption of...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor's University
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/108491/1/108491.pdf |