Why not travel to Malaysia? variations in inbound tourists perceptions toward halal-friendly destination attributes
The importance of halal tourism has prompted countries and business operators to place more emphasis on this lucrative sector. The purpose of this study is to investigate the effects of halal-friendly destination attributes on inbound tourists’ behavioral intention in the context of Malaysia. Furthe...
| Main Authors: | , , , , |
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| Format: | Article |
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SAGE Publications
2021
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| _version_ | 1824452231580090368 |
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| author | Azali, Mohamed Kamal Basha, Norazlyn Chang, Yee-Shan Lim, Xin-Jean Cheah, Jun-Hwa |
| author_facet | Azali, Mohamed Kamal Basha, Norazlyn Chang, Yee-Shan Lim, Xin-Jean Cheah, Jun-Hwa |
| author_sort | Azali, Mohamed |
| collection | UPM |
| description | The importance of halal tourism has prompted countries and business operators to place more emphasis on this lucrative sector. The purpose of this study is to investigate the effects of halal-friendly destination attributes on inbound tourists’ behavioral intention in the context of Malaysia. Furthermore, a comparative analysis was conducted to investigate the similarities and differences between Chinese and Indonesian Muslim tourists. A total of 666 observations were collected using surveys and the data sets were analyzed via partial least squares structural equation modeling. The empirical results show that both countries have indicated variations in terms of preferences for social environment, services, and facilities. We contribute to the knowledge on the constitutive attributes of the halal-friendly destination, while providing theoretical explanations for the differences among Muslim tourists in the Asian markets. Finally, directions for future research are proposed. |
| first_indexed | 2025-02-19T02:47:14Z |
| format | Article |
| id | upm.eprints-108503 |
| institution | Universiti Putra Malaysia |
| last_indexed | 2025-02-19T02:47:14Z |
| publishDate | 2021 |
| publisher | SAGE Publications |
| record_format | dspace |
| spelling | upm.eprints-1085032025-01-20T02:57:23Z http://psasir.upm.edu.my/id/eprint/108503/ Why not travel to Malaysia? variations in inbound tourists perceptions toward halal-friendly destination attributes Azali, Mohamed Kamal Basha, Norazlyn Chang, Yee-Shan Lim, Xin-Jean Cheah, Jun-Hwa The importance of halal tourism has prompted countries and business operators to place more emphasis on this lucrative sector. The purpose of this study is to investigate the effects of halal-friendly destination attributes on inbound tourists’ behavioral intention in the context of Malaysia. Furthermore, a comparative analysis was conducted to investigate the similarities and differences between Chinese and Indonesian Muslim tourists. A total of 666 observations were collected using surveys and the data sets were analyzed via partial least squares structural equation modeling. The empirical results show that both countries have indicated variations in terms of preferences for social environment, services, and facilities. We contribute to the knowledge on the constitutive attributes of the halal-friendly destination, while providing theoretical explanations for the differences among Muslim tourists in the Asian markets. Finally, directions for future research are proposed. SAGE Publications 2021 Article PeerReviewed Azali, Mohamed and Kamal Basha, Norazlyn and Chang, Yee-Shan and Lim, Xin-Jean and Cheah, Jun-Hwa (2021) Why not travel to Malaysia? variations in inbound tourists perceptions toward halal-friendly destination attributes. Journal of Hospitality and Tourism Research, 47 (1). pp. 177-206. ISSN 1096-3480; eISSN: 1557-7554 https://journals.sagepub.com/doi/10.1177/1096348020987634 10.1177/1096348020987634 |
| spellingShingle | Azali, Mohamed Kamal Basha, Norazlyn Chang, Yee-Shan Lim, Xin-Jean Cheah, Jun-Hwa Why not travel to Malaysia? variations in inbound tourists perceptions toward halal-friendly destination attributes |
| title | Why not travel to Malaysia? variations in inbound tourists perceptions toward halal-friendly destination attributes |
| title_full | Why not travel to Malaysia? variations in inbound tourists perceptions toward halal-friendly destination attributes |
| title_fullStr | Why not travel to Malaysia? variations in inbound tourists perceptions toward halal-friendly destination attributes |
| title_full_unstemmed | Why not travel to Malaysia? variations in inbound tourists perceptions toward halal-friendly destination attributes |
| title_short | Why not travel to Malaysia? variations in inbound tourists perceptions toward halal-friendly destination attributes |
| title_sort | why not travel to malaysia variations in inbound tourists perceptions toward halal friendly destination attributes |
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