The study of the influence of service quality, service fairness and trust on customer loyalty in the Malaysian motor insurance industry
The objective of this study was to examine the influence of service quality and service fairness on customer loyalty in the Malaysian motor insurance industry. Further, it also aimed to examine how the above relationships mediated by trust. The quantitative research was conducted based on 399 comple...
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| Format: | Article |
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Inderscience Publishers
2023
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