The study of the influence of service quality, service fairness and trust on customer loyalty in the Malaysian motor insurance industry

The study of the influence of service quality, service fairness and trust on customer loyalty in the Malaysian motor insurance industry

The objective of this study was to examine the influence of service quality and service fairness on customer loyalty in the Malaysian motor insurance industry. Further, it also aimed to examine how the above relationships mediated by trust. The quantitative research was conducted based on 399 comple...

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Bibliographic Details
Main Authors:	Hashim, Haslinda, Abdul Aziz, Yuhanis, Hamid, Abu Bakar Abdul, Kwong, Chee Kueng
Format:	Article
Published:	Inderscience Publishers 2023

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