Safety assurance behaviour on online purchase among Orang Asli (indigenous people) in Malaysia
Technology has transformed the shopping experience for consumers, and Malaysia's high Internet penetration rate has fueled the rapid expansion of the local online shopping market in recent years. In addition to the convenience of online shopping, it also presents a new frontier for consumer com...
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| Format: | Article |
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Human Resource Management Academic Research Society
2023
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| _version_ | 1811137942969647104 |
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| author | Hanapi, Noor Hazwani Muhammad Arif, Afida Mastura |
| author_facet | Hanapi, Noor Hazwani Muhammad Arif, Afida Mastura |
| author_sort | Hanapi, Noor Hazwani |
| collection | UPM |
| description | Technology has transformed the shopping experience for consumers, and Malaysia's high Internet penetration rate has fueled the rapid expansion of the local online shopping market in recent years. In addition to the convenience of online shopping, it also presents a new frontier for consumer complaints and complex consumer protection issues. The purpose of this study was to investigate the indigenous consumer’s (Orang Asli) online purchase safety assurance behaviour in Bera, Malaysia. The data were collected through a self-administered questionnaire distributed among 150 respondents, following which statistical analysis was performed inclusive of descriptive analysis and Pearson’s correlation. The outcome revealed that awareness, worry and media of consumer education pose a positive and significant relationship with safety assurance behaviour, whereby worry was denoted as the highest correctional variable. The findings of this study are beneficial for the government to educate consumers, especially among Orang Asli, regarding safety assurance behaviour in online purchases. |
| first_indexed | 2024-09-25T03:42:19Z |
| format | Article |
| id | upm.eprints-110040 |
| institution | Universiti Putra Malaysia |
| last_indexed | 2024-09-25T03:42:19Z |
| publishDate | 2023 |
| publisher | Human Resource Management Academic Research Society |
| record_format | dspace |
| spelling | upm.eprints-1100402024-09-09T02:25:02Z http://psasir.upm.edu.my/id/eprint/110040/ Safety assurance behaviour on online purchase among Orang Asli (indigenous people) in Malaysia Hanapi, Noor Hazwani Muhammad Arif, Afida Mastura Technology has transformed the shopping experience for consumers, and Malaysia's high Internet penetration rate has fueled the rapid expansion of the local online shopping market in recent years. In addition to the convenience of online shopping, it also presents a new frontier for consumer complaints and complex consumer protection issues. The purpose of this study was to investigate the indigenous consumer’s (Orang Asli) online purchase safety assurance behaviour in Bera, Malaysia. The data were collected through a self-administered questionnaire distributed among 150 respondents, following which statistical analysis was performed inclusive of descriptive analysis and Pearson’s correlation. The outcome revealed that awareness, worry and media of consumer education pose a positive and significant relationship with safety assurance behaviour, whereby worry was denoted as the highest correctional variable. The findings of this study are beneficial for the government to educate consumers, especially among Orang Asli, regarding safety assurance behaviour in online purchases. Human Resource Management Academic Research Society 2023 Article PeerReviewed Hanapi, Noor Hazwani and Muhammad Arif, Afida Mastura (2023) Safety assurance behaviour on online purchase among Orang Asli (indigenous people) in Malaysia. International Journal of Academic Research in Business and Social Sciences, 13 (16). 31 -40. ISSN 2222-6990; ESSN: 2308-3816 https://hrmars.com/index.php/IJARBSS/article/view/18724/Safety-Assurance-Behaviour-on-Online-Purchase-among-Orang-Asli-Indigenous-People-in-Malaysia 10.6007/ijarbss/v13-i16/18724 |
| spellingShingle | Hanapi, Noor Hazwani Muhammad Arif, Afida Mastura Safety assurance behaviour on online purchase among Orang Asli (indigenous people) in Malaysia |
| title | Safety assurance behaviour on online purchase among Orang Asli (indigenous people) in Malaysia |
| title_full | Safety assurance behaviour on online purchase among Orang Asli (indigenous people) in Malaysia |
| title_fullStr | Safety assurance behaviour on online purchase among Orang Asli (indigenous people) in Malaysia |
| title_full_unstemmed | Safety assurance behaviour on online purchase among Orang Asli (indigenous people) in Malaysia |
| title_short | Safety assurance behaviour on online purchase among Orang Asli (indigenous people) in Malaysia |
| title_sort | safety assurance behaviour on online purchase among orang asli indigenous people in malaysia |
| work_keys_str_mv | AT hanapinoorhazwani safetyassurancebehaviourononlinepurchaseamongorangasliindigenouspeopleinmalaysia AT muhammadarifafidamastura safetyassurancebehaviourononlinepurchaseamongorangasliindigenouspeopleinmalaysia |