| Summary: | Consumer behaviour towards laptop purchases is a major focus for market analysts,
vendors and key drivers in consumer purchases. The purpose of the study is to
determine the relationship between variables such as attitude, knowledge, willingness
to pay and perception of control with computer purchasing behaviour among IPT
students. This study is based on a survey of 200 consumers on laptop purchasing behaviour using simple random sampling. The results of the study show that the
variables of attitude and perception of behavioural control have a significant and
positive relationship with the behaviour of computer purchases, namely (r=0.004,
p>0.05) and (r=0.049, p>0.05). While the variable of knowledge and willingness to
pay in the purchase of a laptop computer was found to have no significant
relationship with the computer purchase behaviour which is (r=0.347, p<0.05) and
(r=0.700, p<0.05). This is because students are more likely to prioritize quality and
reliability before and during the purchase of a laptop.
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