How information and communication overload affect consumers’ platform switching behavior in social commerce
In social commerce, users are increasingly resorting to social media platforms to search for information, purchase goods, and share shopping experiences. However, social media use may also affect users' emotions negatively, causing them to switch platforms. Therefore, this study aims to investi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/111524/1/Heliyon%20-%20consumers%20platform%20switching%20behavior%20in%20social%20commerce%20-%20Fan%20Wenjing.pdf |