The influence of opinion leaders on consumer buying behavior among millennials in Klang Valley
Opinion leaders have emerged as individuals with social influence who serve as the core of an interpersonal communication network. The social trends have made opinion leaders significantly influence buying behavior, especially among millennials. A deeper understanding of the characteristics of opini...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Malaysian Consumer and Family Economics Association
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/111537/1/MAJCAFE%20-%20Vol-32-2024-Influence%20of%20Opinion%20Leaders%20on%20Consumer%20Buying%20Behavior.pdf |