Purchase intentions for cultural heritage products in e-commerce live streaming: an ABC attitude theory analysis

Purchase intentions for cultural heritage products in e-commerce live streaming: an ABC attitude theory analysis

With the increasing popularity of e-commerce live streaming, understanding purchase intentions for cultural heritage products in this context is crucial, prompting the analysis based on the ABC attitude theory. This study investigates how creative products of intangible cultural heritage influenc...

Full description

Bibliographic Details
Main Authors:	Yingqing, Xu, Mohd Hasan, Nurul Ain, Mohd Jalis, Farhana Muslim
Format:	Article
Language:	English
Published:	Elsevier 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/112115/1/PIIS2405844024025015.pdf

Similar Items

Purchase intentions for cultural heritage products in E-commerce live streaming: An ABC attitude theory analysis
by: Xu Yingqing, et al.
Published: (2024-03-01)

Descriptive Analysis of Impulsive Purchase Intention on Live-Streaming Commerce in Indonesia
by: Festyan Divan, et al.
Published: (2023-01-01)

What Drives Consumer Purchasing Intention in Live Streaming E-Commerce?
by: Chenglin Qing, et al.
Published: (2022-06-01)

The Effect of Live Streaming on Social Commerce Platforms on Generation Z’s Purchase Intention
by: Fairistha Dhia, et al.
Published: (2023-01-01)

Influence of Streamer's Social Capital on Purchase Intention in Live Streaming E-Commerce
by: Ping Xu, et al.
Published: (2022-01-01)

The influence of e-commerce live streaming affordance on consumer’s gift-giving and purchase intention
by: Yunfan Lu, et al.
Published: (2023-03-01)

Live streaming e-commerce : explicating users' motivations, warranting strategies, and purchase intentions
by: Liu, Zifei, et al.
Published: (2021)

The effects of social media live streaming commerce on Vietnamese Generation Z consumers’ purchase intention
by: Thi Thuy An Ngo, et al.
Published: (2023-12-01)

The Role of Influencers in Live Streaming E-Commerce: Influencer Trust, Attachment, and Consumer Purchase Intention
by: Nan Chen, et al.
Published: (2023-09-01)

Exploring the mechanism of live streaming e-commerce anchors’ language appeals on users’ purchase intention
by: Erwei Ma, et al.
Published: (2023-03-01)

Consumers purchase intention in live-streaming e-commerce: A consumption value perspective and the role of streamer popularity.
by: Qi Zhang, et al.
Published: (2024-01-01)

Consumers purchase intention in live-streaming e-commerce: A consumption value perspective and the role of streamer popularity
by: Qi Zhang, et al.
Published: (2024-01-01)

Understanding Consumers' Purchase Intention and Gift-Giving in Live Streaming Commerce: Findings from SEM and fsQCA
by: Wen-Kuo Chen, et al.
Published: (2022-04-01)

Determination Of Attitude Using Games And Purchase Intentions In E-Commerce
by: Hasna N. Khoirunnisa, et al.
Published: (2023-02-01)

Effects of Background Fitting of e-Commerce Live Streaming on Consumers’ Purchase Intentions: A Cognitive-Affective Perspective
by: Shang Q, et al.
Published: (2023-01-01)

The effects of tourism e-commerce live streaming features on consumer purchase intention: The mediating roles of flow experience and trust
by: Xiaoli Liu, et al.
Published: (2022-08-01)

Investigating switching intention of e-commerce live streaming users
by: Dingyu Ye, et al.
Published: (2022-10-01)

Antecedents of user attitude towards e-commerce and future purchase intention
by: Nurchayati Nurchayati, et al.
Published: (2023-01-01)

Socio-technical systems and trust transfer in live streaming e-commerce: analyzing stickiness and purchase intentions with SEM-fsQCA
by: Yu-Hsin Chang, et al.
Published: (2024-02-01)

What drives Taobao live streaming commerce? The role of parasocial relationships, congruence and source credibility in Chinese consumers’ purchase intentions
by: Warinrampai Rungruangjit
Published: (2022-06-01)

Drivers of purchase intention in Instagram Commerce
by: Doaa Herzallah, et al.
Published: (2022-09-01)

An Empirical Study on Purchasing Intention of Agricultural Product E-commerce Live Broadcast
by: Xu Rui, et al.
Published: (2023-01-01)

Marketing by live streaming: How to interact with consumers to increase their purchase intentions
by: Feng Liu, et al.
Published: (2022-08-01)

How Live Streaming Features Impact Consumers’ Purchase Intention in the Context of Cross-Border E-Commerce? A Research Based on SOR Theory
by: Jia Guo, et al.
Published: (2021-11-01)

From Interaction to Transaction: Analyzing the Influence of Social Presence on Impulsive Purchasing in Live Streaming Commerce
by: Andika, et al.
Published: (2023-12-01)

Cross-cultural pragmatics of refusal speech acts between Malays and Germans
by: Mohd Jalis, Farhana Muslim
Published: (2020)

Contrastive study of German and Malay modal verbs formation process
by: Mohd Jalis, Farhana Muslim
Published: (2015)

Get Ready to Buy With Me: The Effect of Social Presence Interaction and Social Commerce Intention on S-commerce Live Streaming
by: Meng Tao, et al.
Published: (2024-03-01)

Investigating the relationship between usefulness and ease of use of living streaming with purchase intentions
by: Xie, Qing, et al.
Published: (2022)

FACEBOOK LIVE-STREAMING: HOW IT AFFECT THE PURCHASE INTENTION OF GENERATION Y IN MALAYSIA?
by: Ying San Lim, et al.
Published: (2022-01-01)

Research on the impact of live streaming marketing by online influencers on consumer purchasing intentions
by: Xueli Wang, et al.
Published: (2022-11-01)

Facebook Live-Streaming: How It Affect the Purchase Intention of Generation Y in Malaysia?
by: Lim, Ying San, et al.
Published: (2022)

THE ROLE OF SEQUENCE MEDIATION ON THE INFLUENCE OF LIVE-STREAMING SHOPPING ATTRIBUTE ON PURCHASE INTENTION
by: Syafruddin Chan, et al.
Published: (2022-11-01)

Repurchase intention in sports brand industry in China: Attributes of live streamers and customer-to-customer interaction of live streaming e-commerce
by: Wang Hui Li, et al.
Published: (2024-04-01)

How Live Streaming Changes Shopping Decisions in E-commerce: A Study of Live Streaming Commerce
by: Wang, Ye, et al.
Published: (2022)

THE INFLUENCE OF INSTAGRAM LIKES ON CONSUMER ATTITUDE AND PURCHASE INTENTION OF E-COMMERCE USERS IN BOSNIA AND HERZEGOVINA
by: Erna Grcić-Rešidović, et al.
Published: (2022-05-01)

The Effect of Social Commerce Constructs on Purchase Intention in Social Commerce in Bandung City
by: Febrian Eko Saputra, et al.
Published: (2023-07-01)

Unveiling nexus between live streaming, trust, and fashion products purchase decision in Indonesian e-commerce
by: Ria Sulastri, et al.
Published: (2023-11-01)

THE FACTORS AFFECTING CUSTOMER PURCHASE INTENTION IN ELECTRONIC COMMERCE /
by: Milad Meidani, 1985, author, et al.
Published: (2014)

THE FACTORS AFFECTING CUSTOMER PURCHASE INTENTION IN ELECTRONIC COMMERCE /
by: Milad Meidani, 1985, author, et al.
Published: (2014)