Linking pathways from perceived absolute and comparative risk to colorectal cancer screening intention: towards an extended Cognitive Mediation Model
Digital media platforms are crucial in providing health information to the public, including learning about cancer prevention strategies. Although the Cognitive Mediation Model (CMM) is a sound theoretical framework for explaining the underpinning process of health knowledge acquisition, one importa...
Main Authors: | Zhang, Thomas H., Tham, Jen Sern, Lee, Edmund W. J., Waheed, Moniza |
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Format: | Article |
Published: |
Routledge
2024
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