The trends of potential user research from 2014-2023 based on bibliometric and BERTopic

The trends of potential user research from 2014-2023 based on bibliometric and BERTopic

Objective: Despite the increasing importance of lead generation research in increasing product or market share, cost and resource constraints have become a challenge for SMEs.Therefore, this study aims to explore and reveal research themes and market trends hidden in articles on lead generation over...

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Bibliographic Details
Main Authors: Kun, Liu, Alli, Hassan, Abd Rahman, Khairul Aidil Azlin
Format: Article
Language:English
Published: Associacao Nacional de Pos-Graduacao e Pesquisa em Administracao 2024
Online Access:http://psasir.upm.edu.my/id/eprint/113432/1/113432.pdf

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